cnbc.com vs qz.com
Market traction comparison · Updated Jul 2026
| cnbc.com | qz.com | Leads | |
|---|---|---|---|
| Monthly Visits | 101.7M | 1.8M | cnbc.com |
| Bounce Rate | 61.8% | 56.8% | qz.com |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 28y 11m | 27y 5m | cnbc.com |
cnbc.com leads in 2 of 4 dimensions, while qz.com leads in 1.
Growth Momentum
| cnbc.com | qz.com | Leads | |
|---|---|---|---|
| Monthly Visits | 101.7M | 1.8M | cnbc.com |
| MoM Change | +2% | +8% | qz.com |
| Avg. Session | 2m34s | 1m09s | cnbc.com |
| Pages / Visit | 2.0 | 2.7 | qz.com |
Growth Momentum · Insight
cnbc.com receives 55.6x more monthly traffic than qz.com (101.7M vs 1.8M).
Acquisition Strategy
| cnbc.com | qz.com | Leads | |
|---|---|---|---|
| Primary Channel | Direct 61% | Search 46% | |
| Bounce Rate | 61.8% | 56.8% | qz.com |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 11%
Acquisition Strategy · Insight
cnbc.com acquires users primarily through Direct (61%), while qz.com relies on Search (46%). This reflects fundamentally different go-to-market strategies — cnbc.com's higher direct traffic suggests stronger brand recognition or product-led growth, while qz.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| cnbc.com | qz.com | Leads | |
|---|---|---|---|
| Domain Age | 28y 11m | 27y 5m | cnbc.com |
| Registered | Sep 1997 | Mar 1999 | |
| Expires | Sep 2027 | Mar 2027 |
Business Maturity · Insight
cnbc.com has been in the market for over a decade, indicating established presence.
Market Position
| cnbc.com | qz.com | Leads | |
|---|---|---|---|
| Global Rank | #652 | #31.6K | cnbc.com |
| Category Rank | #14 | #536 | cnbc.com |
cnbc.com only
qz.com only
Market Position · Insight
Each has untapped markets the other serves: cnbc.com could expand into Vietnam, while qz.com could target Singapore.
Key Takeaways
- •cnbc.com receives 55.6x more monthly traffic than qz.com (101.7M vs 1.8M).
- •cnbc.com acquires users primarily through Direct (61%), while qz.com relies on Search (46%). This reflects fundamentally different go-to-market strategies — cnbc.com's higher direct traffic suggests stronger brand recognition or product-led growth, while qz.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •cnbc.com receives 55.6x more monthly traffic than qz.com (101.7M vs 1.8M).
- •Both are growing, with qz.com accelerating faster at +8% vs +2%.
- •cnbc.com keeps visitors significantly longer (2m34s avg session vs qz.com's 1m09s), suggesting deeper product engagement or stickier content.
- •cnbc.com acquires traffic primarily through Direct (61%), while qz.com relies on Search (46%) — fundamentally different acquisition strategies.
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Report based on data from July 2026