reed.co.uk vs stepchange.org
Market traction comparison · Updated Jul 2026
| reed.co.uk | stepchange.org | Leads | |
|---|---|---|---|
| Monthly Visits | 3.4M | 611.7K | reed.co.uk |
| Bounce Rate | 40.1% | 31.9% | stepchange.org |
| SEO & Keywords | 30 | 29 | reed.co.uk |
| Domain Age | 30y 10m | — |
reed.co.uk leads in 2 of 3 dimensions, while stepchange.org leads in 1.
Growth Momentum
| reed.co.uk | stepchange.org | Leads | |
|---|---|---|---|
| Monthly Visits | 3.4M | 611.7K | reed.co.uk |
| MoM Change | +6% | -1% | reed.co.uk |
| Avg. Session | 3m49s | 2m22s | reed.co.uk |
| Pages / Visit | 4.6 | 4.7 | stepchange.org |
Growth Momentum · Insight
stepchange.org is losing traffic (-1%) despite 611.7K monthly visits. reed.co.uk's +6% growth puts it on a trajectory to overtake.
Acquisition Strategy
| reed.co.uk | stepchange.org | Leads | |
|---|---|---|---|
| Primary Channel | Search 48% | Search 45% | |
| Bounce Rate | 40.1% | 31.9% | stepchange.org |
| SEO & Keywords | 30 | 29 | reed.co.uk |
Keyword Overlap Rate: 26%
Acquisition Strategy · Insight
reed.co.uk acquires users primarily through Search (48%), while stepchange.org relies on Search (45%). This reflects fundamentally different go-to-market strategies — stepchange.org's higher direct traffic suggests stronger brand recognition or product-led growth, while reed.co.uk's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| reed.co.uk | stepchange.org | Leads | |
|---|---|---|---|
| Domain Age | 30y 10m | — | |
| Registered | Oct 1995 | — | |
| Expires | Oct 2027 | — |
Market Position
| reed.co.uk | stepchange.org | Leads | |
|---|---|---|---|
| Global Rank | #14.6K | #70.6K | reed.co.uk |
| Category Rank | #6 | #42 | reed.co.uk |
reed.co.uk only
stepchange.org only
Market Position · Insight
Each has untapped markets the other serves: reed.co.uk could expand into Canada, while stepchange.org could target Spain.
Key Takeaways
- •stepchange.org is losing traffic (-1%) despite 611.7K monthly visits. reed.co.uk's +6% growth puts it on a trajectory to overtake.
- •reed.co.uk acquires users primarily through Search (48%), while stepchange.org relies on Search (45%). This reflects fundamentally different go-to-market strategies — stepchange.org's higher direct traffic suggests stronger brand recognition or product-led growth, while reed.co.uk's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •reed.co.uk receives 5.5x more monthly traffic than stepchange.org (3.4M vs 611.7K).
- •reed.co.uk is growing (+6%) while stepchange.org is declining (-1%).
- •reed.co.uk keeps visitors significantly longer (3m49s avg session vs stepchange.org's 2m22s), suggesting deeper product engagement or stickier content.
- •stepchange.org has a 8 percentage point lower bounce rate (32% vs 40%), indicating better landing page relevance or more targeted traffic.
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Report based on data from July 2026