smartasset.com vs stepchange.org
Market traction comparison · Updated Jul 2026
| smartasset.com | stepchange.org | Leads | |
|---|---|---|---|
| Monthly Visits | 5.5M | 611.7K | smartasset.com |
| Bounce Rate | 56.0% | 31.9% | stepchange.org |
| SEO & Keywords | 30 | 29 | smartasset.com |
| Domain Age | 22y 8m | — |
smartasset.com leads in 2 of 3 dimensions, while stepchange.org leads in 1.
Growth Momentum
| smartasset.com | stepchange.org | Leads | |
|---|---|---|---|
| Monthly Visits | 5.5M | 611.7K | smartasset.com |
| MoM Change | +5% | -1% | smartasset.com |
| Avg. Session | 1m41s | 2m22s | stepchange.org |
| Pages / Visit | 2.9 | 4.7 | stepchange.org |
Growth Momentum · Insight
stepchange.org is losing traffic (-1%) despite 611.7K monthly visits. smartasset.com's +5% growth puts it on a trajectory to overtake.
Acquisition Strategy
| smartasset.com | stepchange.org | Leads | |
|---|---|---|---|
| Primary Channel | Search 64% | Search 45% | |
| Bounce Rate | 56.0% | 31.9% | stepchange.org |
| SEO & Keywords | 30 | 29 | smartasset.com |
Keyword Overlap Rate: 111%
Acquisition Strategy · Insight
smartasset.com acquires users primarily through Search (64%), while stepchange.org relies on Search (45%). This reflects fundamentally different go-to-market strategies — stepchange.org's higher direct traffic suggests stronger brand recognition or product-led growth, while smartasset.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| smartasset.com | stepchange.org | Leads | |
|---|---|---|---|
| Domain Age | 22y 8m | — | |
| Registered | Dec 2003 | — | |
| Expires | Dec 2026 | — |
Market Position
| smartasset.com | stepchange.org | Leads | |
|---|---|---|---|
| Global Rank | #10.6K | #70.6K | smartasset.com |
| Category Rank | — | #42 |
Key Takeaways
- •stepchange.org is losing traffic (-1%) despite 611.7K monthly visits. smartasset.com's +5% growth puts it on a trajectory to overtake.
- •smartasset.com acquires users primarily through Search (64%), while stepchange.org relies on Search (45%). This reflects fundamentally different go-to-market strategies — stepchange.org's higher direct traffic suggests stronger brand recognition or product-led growth, while smartasset.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •smartasset.com receives 9.0x more monthly traffic than stepchange.org (5.5M vs 611.7K).
- •smartasset.com is growing (+5%) while stepchange.org is declining (-1%).
- •stepchange.org has a 24 percentage point lower bounce rate (32% vs 56%), indicating better landing page relevance or more targeted traffic.
- •They share 31 keywords (111% overlap), indicating direct search competition.
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Report based on data from July 2026