rnz.co.nz vs sky.com
Market traction comparison · Updated Jul 2026
| rnz.co.nz | sky.com | Leads | |
|---|---|---|---|
| Monthly Visits | 12.6M | 62.7M | sky.com |
| Bounce Rate | 50.1% | 48.9% | sky.com |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | — | 38y 5m |
sky.com leads in 2 of 3 dimensions, while rnz.co.nz leads in 0.
Growth Momentum
| rnz.co.nz | sky.com | Leads | |
|---|---|---|---|
| Monthly Visits | 12.6M | 62.7M | sky.com |
| MoM Change | +6% | +4% | rnz.co.nz |
| Avg. Session | 2m18s | 2m38s | sky.com |
| Pages / Visit | 2.1 | 2.5 | sky.com |
Growth Momentum · Insight
sky.com receives 5.0x more monthly traffic than rnz.co.nz (62.7M vs 12.6M).
Acquisition Strategy
| rnz.co.nz | sky.com | Leads | |
|---|---|---|---|
| Primary Channel | Direct 59% | Direct 54% | |
| Bounce Rate | 50.1% | 48.9% | sky.com |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 94%
Acquisition Strategy · Insight
rnz.co.nz acquires users primarily through Direct (59%), while sky.com relies on Direct (54%). This reflects fundamentally different go-to-market strategies — rnz.co.nz's higher direct traffic suggests stronger brand recognition or product-led growth, while sky.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| rnz.co.nz | sky.com | Leads | |
|---|---|---|---|
| Domain Age | — | 38y 5m | |
| Registered | — | Mar 1988 | |
| Expires | — | Jun 2027 |
Market Position
| rnz.co.nz | sky.com | Leads | |
|---|---|---|---|
| Global Rank | #6.2K | #957 | sky.com |
| Category Rank | #4 | #5 | rnz.co.nz |
rnz.co.nz only
sky.com only
Market Position · Insight
Each has untapped markets the other serves: rnz.co.nz could expand into Ireland, South Africa, Canada, while sky.com could target New Zealand, Australia, Hong Kong SAR China.
Key Takeaways
- •sky.com receives 5.0x more monthly traffic than rnz.co.nz (62.7M vs 12.6M).
- •rnz.co.nz acquires users primarily through Direct (59%), while sky.com relies on Direct (54%). This reflects fundamentally different go-to-market strategies — rnz.co.nz's higher direct traffic suggests stronger brand recognition or product-led growth, while sky.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •sky.com receives 5.0x more monthly traffic than rnz.co.nz (62.7M vs 12.6M).
- •They share 29 keywords (94% overlap), indicating direct search competition.
You've seen the gap. Now steal the playbook.
A Growth Teardown reverse-engineers exactly how each product grows — traffic sources, backlink strategy, keyword gaps, and scored action items you can copy this week.
Related Comparisons
Report based on data from July 2026