cnn.com vs sky.com
Market traction comparison · Updated Jul 2026
| cnn.com | sky.com | Leads | |
|---|---|---|---|
| Monthly Visits | 351.8M | 62.7M | cnn.com |
| Bounce Rate | 61.2% | 48.9% | sky.com |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 32y 11m | 38y 5m | sky.com |
sky.com leads in 2 of 4 dimensions, while cnn.com leads in 1.
Growth Momentum
| cnn.com | sky.com | Leads | |
|---|---|---|---|
| Monthly Visits | 351.8M | 62.7M | cnn.com |
| MoM Change | +1% | +4% | sky.com |
| Avg. Session | 2m34s | 2m38s | sky.com |
| Pages / Visit | 2.0 | 2.5 | sky.com |
Growth Momentum · Insight
cnn.com receives 5.6x more monthly traffic than sky.com (351.8M vs 62.7M).
Acquisition Strategy
| cnn.com | sky.com | Leads | |
|---|---|---|---|
| Primary Channel | Direct 69% | Direct 54% | |
| Bounce Rate | 61.2% | 48.9% | sky.com |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 71%
Acquisition Strategy · Insight
cnn.com acquires users primarily through Direct (69%), while sky.com relies on Direct (54%). This reflects fundamentally different go-to-market strategies — cnn.com's higher direct traffic suggests stronger brand recognition or product-led growth, while sky.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| cnn.com | sky.com | Leads | |
|---|---|---|---|
| Domain Age | 32y 11m | 38y 5m | sky.com |
| Registered | Sep 1993 | Mar 1988 | |
| Expires | Sep 2027 | Jun 2027 |
Business Maturity · Insight
sky.com has been in the market for over a decade, indicating established presence.
Market Position
| cnn.com | sky.com | Leads | |
|---|---|---|---|
| Global Rank | #153 | #957 | cnn.com |
| Category Rank | #5 | #5 | — |
cnn.com only
sky.com only
Market Position · Insight
Each has untapped markets the other serves: cnn.com could expand into Ireland, South Africa, while sky.com could target Germany, Australia.
Key Takeaways
- •cnn.com receives 5.6x more monthly traffic than sky.com (351.8M vs 62.7M).
- •cnn.com acquires users primarily through Direct (69%), while sky.com relies on Direct (54%). This reflects fundamentally different go-to-market strategies — cnn.com's higher direct traffic suggests stronger brand recognition or product-led growth, while sky.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •cnn.com receives 5.6x more monthly traffic than sky.com (351.8M vs 62.7M).
- •sky.com has a 12 percentage point lower bounce rate (49% vs 61%), indicating better landing page relevance or more targeted traffic.
- •They share 25 keywords (71% overlap), indicating direct search competition.
- •sky.com has a 5-year head start in the market.
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Report based on data from July 2026