seon.io vs sumsub.com

Market traction comparison · Updated Jul 2026

seon.io faviconseon.io
VS
sumsub.com faviconsumsub.com
 seon.iosumsub.comLeads
Monthly Visits214.7K2.0Msumsub.com
Bounce Rate39.8%47.1%seon.io
SEO & Keywords3030Tie
Domain Age11y 5m11y 4mseon.io

seon.io leads in 2 of 4 dimensions, while sumsub.com leads in 1.

Growth Momentum

Growth Momentum
seon.iosumsub.com
 seon.iosumsub.comLeads
Monthly Visits214.7K2.0Msumsub.com
MoM Change+3%+1%seon.io
Avg. Session0m43s3m19ssumsub.com
Pages / Visit2.44.4sumsub.com

Growth Momentum · Insight

sumsub.com receives 9.2x more monthly traffic than seon.io (2.0M vs 214.7K).

Acquisition Strategy

 seon.iosumsub.comLeads
Primary ChannelDirect 45%Direct 69%
Bounce Rate39.8%47.1%seon.io
SEO & Keywords3030
seon.io
Search 37%Direct 45%Social 11%Referral 6%
sumsub.com
Search 10%Direct 69%Social 5%Referral 9%Email 7%
SearchDirectSocialReferralPaidEmail
42
seon.io OnlySharedsumsub.com Only

Keyword Overlap Rate: 233%

Acquisition Strategy · Insight

seon.io acquires users primarily through Direct (45%), while sumsub.com relies on Direct (69%). This reflects fundamentally different go-to-market strategies — sumsub.com's higher direct traffic suggests stronger brand recognition or product-led growth, while seon.io's search reliance means growth is more scalable but more vulnerable to algorithm changes.

Business Maturity

 seon.iosumsub.comLeads
Domain Age11y 5m11y 4mseon.io
RegisteredMar 2015May 2015
ExpiresMar 2030May 2027

Business Maturity · Insight

seon.io has been in the market for over a decade, indicating established presence.

Market Position

 seon.iosumsub.comLeads
Global Rank#204.8K#24.9Ksumsub.com
Category Rank#775#207sumsub.com
seon.iosumsub.com
🇺🇸 United States
24%
14%
🇬🇧 United Kingdom
2%
4%

seon.io only

🌐 Vietnam 5%🇪🇸 Spain 3%🇮🇳 India 3%

sumsub.com only

🇩🇪 Germany 5%🌐 Taiwan 5%🇷🇺 Russia 5%

Market Position · Insight

Each has untapped markets the other serves: seon.io could expand into Germany, Taiwan, Russia, while sumsub.com could target Vietnam, Spain, India.

Key Takeaways

  • sumsub.com receives 9.2x more monthly traffic than seon.io (2.0M vs 214.7K).
  • seon.io acquires users primarily through Direct (45%), while sumsub.com relies on Direct (69%). This reflects fundamentally different go-to-market strategies — sumsub.com's higher direct traffic suggests stronger brand recognition or product-led growth, while seon.io's search reliance means growth is more scalable but more vulnerable to algorithm changes.
  • sumsub.com receives 9.2x more monthly traffic than seon.io (2.0M vs 214.7K).
  • sumsub.com keeps visitors significantly longer (3m19s avg session vs seon.io's 0m43s), suggesting deeper product engagement or stickier content.
  • They share 42 keywords (233% overlap), indicating direct search competition.

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Report based on data from July 2026