teachable.com vs thinkific.com
Market traction comparison · Updated Jul 2026
| teachable.com | thinkific.com | Leads | |
|---|---|---|---|
| Monthly Visits | 9.5M | 8.1M | teachable.com |
| Bounce Rate | 49.3% | 43.5% | thinkific.com |
| SEO & Keywords | 30 | 29 | teachable.com |
| Domain Age | 23y 4m | 14y 5m | teachable.com |
teachable.com leads in 3 of 4 dimensions, while thinkific.com leads in 1.
Growth Momentum
| teachable.com | thinkific.com | Leads | |
|---|---|---|---|
| Monthly Visits | 9.5M | 8.1M | teachable.com |
| MoM Change | +12% | +5% | teachable.com |
| Avg. Session | 4m18s | 6m19s | thinkific.com |
| Pages / Visit | 3.9 | 5.0 | thinkific.com |
Growth Momentum · Insight
teachable.com is growing +12% while thinkific.com grows +5%. At current trajectory, teachable.com could close the traffic gap within 2 months.
Acquisition Strategy
| teachable.com | thinkific.com | Leads | |
|---|---|---|---|
| Primary Channel | Direct 64% | Direct 60% | |
| Bounce Rate | 49.3% | 43.5% | thinkific.com |
| SEO & Keywords | 30 | 29 | teachable.com |
Keyword Overlap Rate: 136%
| Keyword | Volume | teachable.com | thinkific.com |
|---|---|---|---|
| infopreneur | 1.3K | #4 | #2 |
Acquisition Strategy · Insight
teachable.com acquires users primarily through Direct (64%), while thinkific.com relies on Direct (60%). This reflects fundamentally different go-to-market strategies — teachable.com's higher direct traffic suggests stronger brand recognition or product-led growth, while thinkific.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| teachable.com | thinkific.com | Leads | |
|---|---|---|---|
| Domain Age | 23y 4m | 14y 5m | teachable.com |
| Registered | Apr 2003 | Mar 2012 | |
| Expires | Apr 2027 | Mar 2026 |
Business Maturity · Insight
teachable.com has been in the market for over a decade, indicating established presence.
Market Position
| teachable.com | thinkific.com | Leads | |
|---|---|---|---|
| Global Rank | #6.1K | #6.4K | teachable.com |
| Category Rank | #91 | #16 | thinkific.com |
teachable.com only
thinkific.com only
Market Position · Insight
Each has untapped markets the other serves: teachable.com could expand into Australia, while thinkific.com could target Spain.
Key Takeaways
- •teachable.com is growing +12% while thinkific.com grows +5%. At current trajectory, teachable.com could close the traffic gap within 2 months.
- •teachable.com acquires users primarily through Direct (64%), while thinkific.com relies on Direct (60%). This reflects fundamentally different go-to-market strategies — teachable.com's higher direct traffic suggests stronger brand recognition or product-led growth, while thinkific.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •Both are growing, with teachable.com accelerating faster at +12% vs +5%.
- •They share 34 keywords (136% overlap), indicating direct search competition.
- •teachable.com has a 9-year head start in the market.
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Report based on data from July 2026