the-decoder.com vs thenewstack.io

Market traction comparison · Updated Jul 2026

the-decoder.com faviconthe-decoder.com
VS
thenewstack.io faviconthenewstack.io
 the-decoder.comthenewstack.ioLeads
Monthly Visits1.7M1.3Mthe-decoder.com
Bounce Rate56.7%53.2%thenewstack.io
SEO & Keywords3030Tie
Domain Age4y 2m12y 7mthenewstack.io

thenewstack.io leads in 2 of 4 dimensions, while the-decoder.com leads in 1.

Growth Momentum

Growth Momentum
the-decoder.comthenewstack.io
 the-decoder.comthenewstack.ioLeads
Monthly Visits1.7M1.3Mthe-decoder.com
MoM Change+46%-9%the-decoder.com
Avg. Session1m26s0m56sthe-decoder.com
Pages / Visit1.71.6the-decoder.com

Growth Momentum · Insight

thenewstack.io is losing traffic (-9%) despite 1.3M monthly visits. the-decoder.com's +46% growth puts it on a trajectory to overtake.

Acquisition Strategy

 the-decoder.comthenewstack.ioLeads
Primary ChannelDirect 57%Direct 42%
Bounce Rate56.7%53.2%thenewstack.io
SEO & Keywords3030
the-decoder.com
Search 26%Direct 57%Social 9%Referral 8%Email 1%
thenewstack.io
Search 36%Direct 42%Social 9%Referral 10%Email 2%
SearchDirectSocialReferralPaidEmail
27
3
27
the-decoder.com OnlySharedthenewstack.io Only

Keyword Overlap Rate: 5%

Acquisition Strategy · Insight

the-decoder.com acquires users primarily through Direct (57%), while thenewstack.io relies on Direct (42%). This reflects fundamentally different go-to-market strategies — the-decoder.com's higher direct traffic suggests stronger brand recognition or product-led growth, while thenewstack.io's search reliance means growth is more scalable but more vulnerable to algorithm changes.

Business Maturity

 the-decoder.comthenewstack.ioLeads
Domain Age4y 2m12y 7mthenewstack.io
RegisteredJun 2022Feb 2014
ExpiresJun 2026Feb 2027

Business Maturity · Insight

thenewstack.io has been in the market for over a decade, indicating established presence.

Market Position

 the-decoder.comthenewstack.ioLeads
Global Rank#43.4K#55.7Kthe-decoder.com
Category Rank#835#946the-decoder.com
the-decoder.comthenewstack.io
🇺🇸 United States
25%
28%
🇩🇪 Germany
4%
3%

the-decoder.com only

🇫🇷 France 9%🌐 China 6%🇧🇷 Brazil 3%

thenewstack.io only

🇮🇳 India 10%🇸🇬 Singapore 3%🌐 Vietnam 3%

Market Position · Insight

Each has untapped markets the other serves: the-decoder.com could expand into India, Singapore, Vietnam, while thenewstack.io could target France, China, Brazil.

Key Takeaways

  • thenewstack.io is losing traffic (-9%) despite 1.3M monthly visits. the-decoder.com's +46% growth puts it on a trajectory to overtake.
  • the-decoder.com acquires users primarily through Direct (57%), while thenewstack.io relies on Direct (42%). This reflects fundamentally different go-to-market strategies — the-decoder.com's higher direct traffic suggests stronger brand recognition or product-led growth, while thenewstack.io's search reliance means growth is more scalable but more vulnerable to algorithm changes.
  • the-decoder.com has 1.3x more traffic (1.7M vs 1.3M), though both operate at comparable scale.
  • the-decoder.com is growing (+46%) while thenewstack.io is declining (-9%).
  • the-decoder.com keeps visitors significantly longer (1m26s avg session vs thenewstack.io's 0m56s), suggesting deeper product engagement or stickier content.
  • With only 5% keyword overlap, they target largely different search audiences.

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A Growth Teardown reverse-engineers exactly how each product grows — traffic sources, backlink strategy, keyword gaps, and scored action items you can copy this week.

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Report based on data from July 2026