thetimes.com vs vnexpress.net
Market traction comparison · Updated Jul 2026
| thetimes.com | vnexpress.net | Leads | |
|---|---|---|---|
| Monthly Visits | 33.3M | 139.7M | vnexpress.net |
| Bounce Rate | 60.5% | 36.5% | vnexpress.net |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 31y 7m | 26y | thetimes.com |
vnexpress.net leads in 2 of 4 dimensions, while thetimes.com leads in 1.
Growth Momentum
| thetimes.com | vnexpress.net | Leads | |
|---|---|---|---|
| Monthly Visits | 33.3M | 139.7M | vnexpress.net |
| MoM Change | +18% | +0% | thetimes.com |
| Avg. Session | 3m07s | 4m10s | vnexpress.net |
| Pages / Visit | 2.5 | 4.3 | vnexpress.net |
Growth Momentum · Insight
thetimes.com is growing faster (+18%) but visitors stay 1.3x shorter (3m07s vs 4m10s). Rapid growth with declining engagement depth often signals lower-quality traffic or shallow product usage.
Acquisition Strategy
| thetimes.com | vnexpress.net | Leads | |
|---|---|---|---|
| Primary Channel | Direct 54% | Direct 65% | |
| Bounce Rate | 60.5% | 36.5% | vnexpress.net |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 7%
Acquisition Strategy · Insight
thetimes.com acquires users primarily through Direct (54%), while vnexpress.net relies on Direct (65%). This reflects fundamentally different go-to-market strategies — vnexpress.net's higher direct traffic suggests stronger brand recognition or product-led growth, while thetimes.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| thetimes.com | vnexpress.net | Leads | |
|---|---|---|---|
| Domain Age | 31y 7m | 26y | thetimes.com |
| Registered | Jan 1995 | Aug 2000 | |
| Expires | Jan 2027 | Aug 2034 |
Business Maturity · Insight
thetimes.com has been in the market for over a decade, indicating established presence.
Market Position
| thetimes.com | vnexpress.net | Leads | |
|---|---|---|---|
| Global Rank | #1.9K | #308 | vnexpress.net |
| Category Rank | #16 | #1 | vnexpress.net |
thetimes.com only
vnexpress.net only
Market Position · Insight
Each has untapped markets the other serves: thetimes.com could expand into Vietnam, Singapore, Canada, while vnexpress.net could target United Kingdom, Ireland, France.
Key Takeaways
- •vnexpress.net receives 4.2x more monthly traffic than thetimes.com (139.7M vs 33.3M).
- •thetimes.com is growing faster (+18%) but visitors stay 1.3x shorter (3m07s vs 4m10s). Rapid growth with declining engagement depth often signals lower-quality traffic or shallow product usage.
- •thetimes.com acquires users primarily through Direct (54%), while vnexpress.net relies on Direct (65%). This reflects fundamentally different go-to-market strategies — vnexpress.net's higher direct traffic suggests stronger brand recognition or product-led growth, while thetimes.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •vnexpress.net receives 4.2x more monthly traffic than thetimes.com (139.7M vs 33.3M).
- •vnexpress.net has a 24 percentage point lower bounce rate (37% vs 61%), indicating better landing page relevance or more targeted traffic.
- •With only 7% keyword overlap, they target largely different search audiences.
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Report based on data from July 2026