usefathom.com vs utm.io
Market traction comparison · Updated Jul 2026
| usefathom.com | utm.io | Leads | |
|---|---|---|---|
| Monthly Visits | 137.7K | 132.6K | usefathom.com |
| Bounce Rate | 32.1% | 43.5% | usefathom.com |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 8y 4m | 13y 3m | utm.io |
usefathom.com leads in 2 of 4 dimensions, while utm.io leads in 1.
Growth Momentum
| usefathom.com | utm.io | Leads | |
|---|---|---|---|
| Monthly Visits | 137.7K | 132.6K | usefathom.com |
| MoM Change | +0% | +1% | utm.io |
| Avg. Session | 3m41s | 0m34s | usefathom.com |
| Pages / Visit | 2.8 | 1.8 | usefathom.com |
Growth Momentum · Insight
usefathom.com receives 1.0x more monthly traffic than utm.io (137.7K vs 132.6K).
Acquisition Strategy
| usefathom.com | utm.io | Leads | |
|---|---|---|---|
| Primary Channel | Direct 88% | Direct 71% | |
| Bounce Rate | 32.1% | 43.5% | usefathom.com |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 0%
| Keyword | Volume | usefathom.com | utm.io |
|---|---|---|---|
| utm builder | 260.4K | #9 | #5 |
Acquisition Strategy · Insight
usefathom.com acquires users primarily through Direct (88%), while utm.io relies on Direct (71%). This reflects fundamentally different go-to-market strategies — usefathom.com's higher direct traffic suggests stronger brand recognition or product-led growth, while utm.io's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| usefathom.com | utm.io | Leads | |
|---|---|---|---|
| Domain Age | 8y 4m | 13y 3m | utm.io |
| Registered | Apr 2018 | Jun 2013 | |
| Expires | Apr 2027 | Jun 2026 |
Business Maturity · Insight
utm.io has been in the market for over a decade, indicating established presence.
Market Position
| usefathom.com | utm.io | Leads | |
|---|---|---|---|
| Global Rank | #292.2K | #336.0K | usefathom.com |
| Category Rank | #614 | #695 | usefathom.com |
| PH Upvotes | — | 0 |
usefathom.com only
utm.io only
Market Position · Insight
Each has untapped markets the other serves: usefathom.com could expand into India, New Zealand, Uzbekistan, while utm.io could target Costa Rica, Switzerland, Germany.
Key Takeaways
- •usefathom.com receives 1.0x more monthly traffic than utm.io (137.7K vs 132.6K).
- •usefathom.com acquires users primarily through Direct (88%), while utm.io relies on Direct (71%). This reflects fundamentally different go-to-market strategies — usefathom.com's higher direct traffic suggests stronger brand recognition or product-led growth, while utm.io's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •usefathom.com keeps visitors significantly longer (3m41s avg session vs utm.io's 0m34s), suggesting deeper product engagement or stickier content.
- •usefathom.com has a 11 percentage point lower bounce rate (32% vs 43%), indicating better landing page relevance or more targeted traffic.
- •With only 0% keyword overlap, they target largely different search audiences.
- •utm.io has a 5-year head start in the market.
You've seen the gap. Now steal the playbook.
A Growth Teardown reverse-engineers exactly how each product grows — traffic sources, backlink strategy, keyword gaps, and scored action items you can copy this week.
Related Comparisons
Report based on data from July 2026