fathom.video vs usefathom.com
Market traction comparison · Updated Jul 2026
| fathom.video | usefathom.com | Leads | |
|---|---|---|---|
| Monthly Visits | 5.4M | 137.7K | fathom.video |
| Bounce Rate | 41.7% | 32.1% | usefathom.com |
| SEO & Keywords | 35 | 30 | fathom.video |
| Domain Age | 6y 5m | 8y 4m | usefathom.com |
fathom.video leads in 2 of 4 dimensions, while usefathom.com leads in 2.
Growth Momentum
| fathom.video | usefathom.com | Leads | |
|---|---|---|---|
| Monthly Visits | 5.4M | 137.7K | fathom.video |
| MoM Change | +4% | +0% | fathom.video |
| Avg. Session | 3m01s | 3m41s | usefathom.com |
| Pages / Visit | 3.1 | 2.8 | fathom.video |
Growth Momentum · Insight
fathom.video receives 39.0x more monthly traffic than usefathom.com (5.4M vs 137.7K).
Acquisition Strategy
| fathom.video | usefathom.com | Leads | |
|---|---|---|---|
| Primary Channel | Direct 74% | Direct 88% | |
| Bounce Rate | 41.7% | 32.1% | usefathom.com |
| SEO & Keywords | 35 | 30 | fathom.video |
Keyword Overlap Rate: 333%
| Keyword | Volume | fathom.video | usefathom.com |
|---|---|---|---|
| fathom | 233.6K | #7 | #6 |
| fathom api | 4.3K | #3 | #5 |
| fathom login | 2.8K | #2 | #3 |
| fathom download | 2.2K | #1 | #8 |
Acquisition Strategy · Insight
fathom.video acquires users primarily through Direct (74%), while usefathom.com relies on Direct (88%). This reflects fundamentally different go-to-market strategies — usefathom.com's higher direct traffic suggests stronger brand recognition or product-led growth, while usefathom.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| fathom.video | usefathom.com | Leads | |
|---|---|---|---|
| Domain Age | 6y 5m | 8y 4m | usefathom.com |
| Registered | Apr 2020 | Apr 2018 | |
| Expires | Apr 2033 | Apr 2027 |
Business Maturity · Insight
usefathom.com has been in the market 2 years longer (8y vs 6y). usefathom.com's longer track record suggests established operations, while fathom.video's entry timing indicates the market still attracts new players.
Market Position
| fathom.video | usefathom.com | Leads | |
|---|---|---|---|
| Global Rank | #12.5K | #292.2K | fathom.video |
| Category Rank | #32 | #614 | fathom.video |
fathom.video only
usefathom.com only
Market Position · Insight
Each has untapped markets the other serves: fathom.video could expand into Costa Rica, Switzerland, Germany, while usefathom.com could target India, Canada, Australia.
Key Takeaways
- •fathom.video receives 39.0x more monthly traffic than usefathom.com (5.4M vs 137.7K).
- •fathom.video acquires users primarily through Direct (74%), while usefathom.com relies on Direct (88%). This reflects fundamentally different go-to-market strategies — usefathom.com's higher direct traffic suggests stronger brand recognition or product-led growth, while usefathom.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •fathom.video receives 39.0x more monthly traffic than usefathom.com (5.4M vs 137.7K).
- •usefathom.com has a 10 percentage point lower bounce rate (32% vs 42%), indicating better landing page relevance or more targeted traffic.
- •They share 50 keywords (333% overlap), indicating direct search competition.
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Report based on data from July 2026