yandex.com vs yandex.com.tr
Market traction comparison · Updated Jul 2026
| yandex.com | yandex.com.tr | Leads | |
|---|---|---|---|
| Monthly Visits | 182.8M | 104.1M | yandex.com |
| Bounce Rate | 30.8% | 22.7% | yandex.com.tr |
| SEO & Keywords | 30 | 20 | yandex.com |
| Domain Age | 27y 11m | — |
yandex.com leads in 2 of 3 dimensions, while yandex.com.tr leads in 1.
Growth Momentum
| yandex.com | yandex.com.tr | Leads | |
|---|---|---|---|
| Monthly Visits | 182.8M | 104.1M | yandex.com |
| MoM Change | +5% | -1% | yandex.com |
| Avg. Session | 4m19s | 5m37s | yandex.com.tr |
| Pages / Visit | 6.7 | 7.3 | yandex.com.tr |
Growth Momentum · Insight
yandex.com.tr is losing traffic (-1%) despite 104.1M monthly visits. yandex.com's +5% growth puts it on a trajectory to overtake.
Acquisition Strategy
| yandex.com | yandex.com.tr | Leads | |
|---|---|---|---|
| Primary Channel | Direct 59% | Direct 57% | |
| Bounce Rate | 30.8% | 22.7% | yandex.com.tr |
| SEO & Keywords | 30 | 20 | yandex.com |
Keyword Overlap Rate: 178%
Acquisition Strategy · Insight
yandex.com acquires users primarily through Direct (59%), while yandex.com.tr relies on Direct (57%). This reflects fundamentally different go-to-market strategies — yandex.com's higher direct traffic suggests stronger brand recognition or product-led growth, while yandex.com.tr's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| yandex.com | yandex.com.tr | Leads | |
|---|---|---|---|
| Domain Age | 27y 11m | — | |
| Registered | Sep 1998 | — | |
| Expires | Sep 2026 | — |
Market Position
| yandex.com | yandex.com.tr | Leads | |
|---|---|---|---|
| Global Rank | #158 | #296 | yandex.com |
| Category Rank | #2 | #2 | — |
| PH Upvotes | — | 69 |
Market Position · Insight
yandex.com.tr is heavily concentrated in Türkiye (81%), creating dependency risk on a single market. yandex.com has a more diversified audience.
Key Takeaways
- •yandex.com.tr is losing traffic (-1%) despite 104.1M monthly visits. yandex.com's +5% growth puts it on a trajectory to overtake.
- •yandex.com acquires users primarily through Direct (59%), while yandex.com.tr relies on Direct (57%). This reflects fundamentally different go-to-market strategies — yandex.com's higher direct traffic suggests stronger brand recognition or product-led growth, while yandex.com.tr's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •yandex.com has 1.8x more traffic (182.8M vs 104.1M), though both operate at comparable scale.
- •yandex.com is growing (+5%) while yandex.com.tr is declining (-1%).
- •yandex.com.tr has a 8 percentage point lower bounce rate (23% vs 31%), indicating better landing page relevance or more targeted traffic.
- •They share 32 keywords (178% overlap), indicating direct search competition.
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Report based on data from July 2026