deepl.com vs yandex.com
Market traction comparison · Updated Jul 2026
| deepl.com | yandex.com | Leads | |
|---|---|---|---|
| Monthly Visits | 105.7M | 182.8M | yandex.com |
| Bounce Rate | 65.2% | 30.8% | yandex.com |
| SEO & Keywords | 35 | 30 | deepl.com |
| Domain Age | 16y 4m | 27y 11m | yandex.com |
yandex.com leads in 3 of 4 dimensions, while deepl.com leads in 1.
Growth Momentum
| deepl.com | yandex.com | Leads | |
|---|---|---|---|
| Monthly Visits | 105.7M | 182.8M | yandex.com |
| MoM Change | -3% | +5% | yandex.com |
| Avg. Session | 2m29s | 4m19s | yandex.com |
| Pages / Visit | 2.2 | 6.7 | yandex.com |
Growth Momentum · Insight
deepl.com is losing traffic (-3%) despite 105.7M monthly visits. yandex.com's +5% growth puts it on a trajectory to overtake.
Acquisition Strategy
| deepl.com | yandex.com | Leads | |
|---|---|---|---|
| Primary Channel | Direct 65% | Direct 59% | |
| Bounce Rate | 65.2% | 30.8% | yandex.com |
| SEO & Keywords | 35 | 30 | deepl.com |
Keyword Overlap Rate: 550%
| Keyword | Volume | deepl.com | yandex.com |
|---|---|---|---|
| translate | 45.3M | #2 | #9 |
| ترجمة | 1.3M | #5 | #8 |
| překladač | 838.6K | #3 | #5 |
| chinese to english | 770.1K | #2 | #10 |
| gthtdjlxbr | 713.0K | #4 | #2 |
| ترجمه | 685.5K | #6 | #7 |
| مترجم | 669.2K | #8 | #6 |
| terjemahan | 614.2K | #3 | #7 |
| transl | 79.4K | #3 | #8 |
| traduction français arabe | 60.4K | #7 | #6 |
Acquisition Strategy · Insight
deepl.com acquires users primarily through Direct (65%), while yandex.com relies on Direct (59%). This reflects fundamentally different go-to-market strategies — deepl.com's higher direct traffic suggests stronger brand recognition or product-led growth, while yandex.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| deepl.com | yandex.com | Leads | |
|---|---|---|---|
| Domain Age | 16y 4m | 27y 11m | yandex.com |
| Registered | Apr 2010 | Sep 1998 | |
| Expires | Apr 2026 | Sep 2026 |
Business Maturity · Insight
yandex.com has been in the market for over a decade, indicating established presence.
Market Position
| deepl.com | yandex.com | Leads | |
|---|---|---|---|
| Global Rank | #548 | #158 | yandex.com |
| Category Rank | #2 | #2 | — |
deepl.com only
yandex.com only
Market Position · Insight
Each has untapped markets the other serves: deepl.com could expand into China, Russia, United States, while yandex.com could target Japan, France, Spain.
Key Takeaways
- •deepl.com is losing traffic (-3%) despite 105.7M monthly visits. yandex.com's +5% growth puts it on a trajectory to overtake.
- •deepl.com acquires users primarily through Direct (65%), while yandex.com relies on Direct (59%). This reflects fundamentally different go-to-market strategies — deepl.com's higher direct traffic suggests stronger brand recognition or product-led growth, while yandex.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •yandex.com has 1.7x more traffic (182.8M vs 105.7M), though both operate at comparable scale.
- •yandex.com is growing (+5%) while deepl.com is declining (-3%).
- •yandex.com keeps visitors significantly longer (4m19s avg session vs deepl.com's 2m29s), suggesting deeper product engagement or stickier content.
- •yandex.com has a 34 percentage point lower bounce rate (31% vs 65%), indicating better landing page relevance or more targeted traffic.
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Report based on data from July 2026