dickssportinggoods.com
DR 83by AhrefsMedium Opportunity · 60/100

Market Landscape

About dickssportinggoods.com

shop a wide selection of sporting goods, apparel, footwear and more at dick’s sporting goods. find great prices on quality products from top brands you trust.

Categorysports/sports
53.0MMonthly Visits
+11%Monthly Trend
Jan 1999Domain Age
4Competitors
128.9MAvg. Traffic
2Avg. Keyword Overlap
27yAvg. Domain Age

Market Landscape · Insight

dickssportinggoods.com has 0.4x the average traffic — 1 of 4 competitors have more traffic. Differentiation or growth acceleration needed.

Keyword Battlefield

walmart.com favicon

walmart.com

walmart.com

🔗 3 keyword overlap

Shop Walmart.com today for Every Day Low Prices. Join Walmart+ for unlimited free delivery from your store & free shipping with no order minimum. Start your free 30-day trial now!

514.8M/mo+7%Feb 1995

Shares 3 keywords including "weights"

lifefitness.com favicon

lifefitness.com

lifefitness.com

🔗 2 keyword overlap

We are driven to inspire business success, lifestyle changes, and personal transformations. We strive to see our partners realize their potential.

817.6K/mo+4%Nov 1995

Shares 2 keywords including "resistance band"

fitnessfactory.com favicon

fitnessfactory.com

fitnessfactory.com

🔗 2 keyword overlap

Start pumping iron with this 5-70 lb. set of Body-Solid dumbbells (1050 lbs. total) with storage rack and floor mat. 28 Dumbbells: (2 each) 5, 10, 15, 20, 25, 30, 35, 40, 45, 50, 55, 60, 65, 70 lb. Body-Solid GDR60B Dumbbell Rack with Third Tier Vinyl Floor Mat Free Freight Shipping! Body-Solid SDR Rubber Coated Dumbbells Durability that can't be matched!  Resists cracking, fading, protects floors and equipment. Made from cast iron with a hex design and encased in virgin rubber. The end weights are iron, cast with a through hole.  The machined chromed handle fits through the hole and is then welded to the end weight.  The final step is to over-mold the rubber onto the end weights. Body-Solid GDR60B Heavy Duty Dumbbell Rack Heavy gauge steel with 4-side welded construction is deburred inside and out for smoothness. Heavy-duty 2" x 3" mainframe construction features a reversed pitch design that allows easy access to all tiers. GDR60 includes shelves for the top two...

99.5K/mo+5%Jan 1996

Shares 2 keywords including "weights"

extremetrainingequipment.com favicon

extremetrainingequipment.com

extremetrainingequipment.com

🔗 2 keyword overlap

Southern California's number 1 stop shop for home and commercial gym equipment. Direct supplier savings on strength & conditioning fitness equipment.

24.2K/mo+11%Jun 2011

Shares 2 keywords including "weights"

Competitors identified by shared traffic-driving keywords

KeywordSearch Volumedickssportinggoods.comCompetitor
weights33,670#4extremetrainingequipment.com #2✗ Behind
resistance band17,970#4extremetrainingequipment.com #2✗ Behind
24 oz6,040#8walmart.com #9✓ Leading
islide5,570#4walmart.com #7✓ Leading
fitness equipment3,280#5fitnessfactory.com #1✗ Behind

Keyword Battlefield · Insight

dickssportinggoods.com trails on the majority of contested keywords — walmart.com leads on 2 terms. Targeted content and backlink strategy needed for the highest-value keywords.

Traffic Arena

dickssportinggoods.comCompetitor avg
🇺🇸 US
98%
81%
🇧🇷 BR
0%
9%

Top Competitors only

🇳🇱 NL 6%🌐 31 5%🇩🇪 DE 3%

Traffic Arena · Insight

dickssportinggoods.com's Search dependency (56%) exceeds the competitor average (39%) — channel concentration is both an efficiency edge and a fragility point.

dickssportinggoods.com and competitors share 2 common markets led by US. High geographic overlap means differentiation must come from product, not region.

How does dickssportinggoods.com actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.

Report based on data from May 2026

See a sample report