dickssportinggoods.com
DR 83by AhrefsMedium Opportunity · 60/100
27y1999-01-03Domain Age
53.0M+11%Monthly Visits
Search 56%United States 98%Primary Channel
4Competitors

Product Identity

About

shop a wide selection of sporting goods, apparel, footwear and more at dick’s sporting goods. find great prices on quality products from top brands you trust.

Categorysports/sports

Product Identity · Insight

Operating for 27 years with no public revenue or community data — likely a traditional business or niche market product.

Growth Profile

Monthly Visits

52,986,621

10.7% vs last month

Bounce Rate

44.4%

Pages / Visit

4.2

Avg. Session

3m 5s

Domain Age

27.4 years

#724Global Rank
#164Country Rank (840)
#2Category Rank · Sports
Traffic Trend
10.7%

Growth Profile · Insight

Monthly visits of 53.0M with 3m05s average session. A moderate bounce rate (44%) suggests typical visitor engagement.

Acquisition Engine

Traffic Sources
Organic Search
55.8%
Direct
16.7%
Social
3.6%
Referral
2.0%
Paid
18.8%
Email
3.2%
Geographic Distribution
DomainShareBar
🇺🇸United StatesUS
97.5%
Top 3 countries account for 98.2% of traffic — high geographic concentration
Top Keywords
Keyword
dicks sporting good492.9K$0.00$840.6K
dicks sporting goods226.2K$0.00$317.3K
dicks223.5K$0.00$503.5K
dicks sporting112.2K$0.00$347.5K
dick's sporting goods89.0K$0.31$147.0K

Acquisition Engine · Insight

Heavily search-dependent (56%) and geographically concentrated in United States (98%) — dual concentration risk from algorithm changes and regional market shifts.

How does dickssportinggoods.com actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.

Competitive Landscape

walmart.com favicon

walmart.com

walmart.com

🔗 3 keyword overlap

Shop Walmart.com today for Every Day Low Prices. Join Walmart+ for unlimited free delivery from your store & free shipping with no order minimum. Start your free 30-day trial now!

514.8M/mo+7%Feb 1995

Shares 3 keywords including "weights"

lifefitness.com favicon

lifefitness.com

lifefitness.com

🔗 2 keyword overlap

We are driven to inspire business success, lifestyle changes, and personal transformations. We strive to see our partners realize their potential.

817.6K/mo+4%Nov 1995

Shares 2 keywords including "resistance band"

fitnessfactory.com favicon

fitnessfactory.com

fitnessfactory.com

🔗 2 keyword overlap

Start pumping iron with this 5-70 lb. set of Body-Solid dumbbells (1050 lbs. total) with storage rack and floor mat. 28 Dumbbells: (2 each) 5, 10, 15, 20, 25, 30, 35, 40, 45, 50, 55, 60, 65, 70 lb. Body-Solid GDR60B Dumbbell Rack with Third Tier Vinyl Floor Mat Free Freight Shipping! Body-Solid SDR Rubber Coated Dumbbells Durability that can't be matched!  Resists cracking, fading, protects floors and equipment. Made from cast iron with a hex design and encased in virgin rubber. The end weights are iron, cast with a through hole.  The machined chromed handle fits through the hole and is then welded to the end weight.  The final step is to over-mold the rubber onto the end weights. Body-Solid GDR60B Heavy Duty Dumbbell Rack Heavy gauge steel with 4-side welded construction is deburred inside and out for smoothness. Heavy-duty 2" x 3" mainframe construction features a reversed pitch design that allows easy access to all tiers. GDR60 includes shelves for the top two...

99.5K/mo+5%Jan 1996

Shares 2 keywords including "weights"

extremetrainingequipment.com favicon

extremetrainingequipment.com

extremetrainingequipment.com

🔗 2 keyword overlap

Southern California's number 1 stop shop for home and commercial gym equipment. Direct supplier savings on strength & conditioning fitness equipment.

24.2K/mo+11%Jun 2011

Shares 2 keywords including "weights"

Competitive Landscape · Insight

Facing significant traffic gap vs walmart.com (9.7x), but keyword overlap is only 3 — likely serving different market segments despite surface-level competition.

Report based on data from May 2026

See a sample report