instyle.com
DR 85by AhrefsMedium Opportunity ยท 60/100

About instyle.com

Beauty Tips, Celebrity Style and Fashion Advice from InStyle

Categorylifestyle/fashion_and_apparel
14.7MMonthly Visits
-5%Monthly Trend
Apr 1999Domain Age

Competitive Landscape Overview

6Competitors
11.5MAvg. Traffic
3Avg. Keyword Overlap
28yAvg. Domain Age

Top Competitors

cosmopolitan.com

cosmopolitan.com

๐Ÿ”— 3 keyword overlap

Your source for the latest dating tips, celebrity news, relationship help, beauty tutorials, fashion trends, and more.

23.2M/mo+6%Jul 1997

Shares 3 keywords including "sydney sweeney"

eonline.com

eonline.com

๐Ÿ”— 3 keyword overlap

"I've used these since high school and they're the best things ever. It's better than going to the dentist. This is my favorite." Paige's pick is a top-seller with 47,600+ 5-star Amazon reviews. It has also been recommended by Selling Sunset star Chrishell Stause, The Bachelor's Catherine Giudici Lowe, and Vanderpump Rules cast member Tom Schwartz.

15.9M/mo-4%Aug 1995

Shares 3 keywords including "zendaya"

theblast.com

theblast.com

๐Ÿ”— 3 keyword overlap

All the best exclusive & breaking news in the world of celebrity entertainment. We are first, accurate & always bringing you the real story.

2.5M/mo-2%Jul 2002

Shares 3 keywords including "sydney sweeney"

harpersbazaar.com

harpersbazaar.com

๐Ÿ”— 2 keyword overlap

Sophisticated, elegant and provocative, Harper's Bazaar is your source for fashion trends straight from the runway, makeup and hair inspiration, chic wedding and travel ideas, plus all of your movie, TV, and pop culture news.

13.7M/mo+13%Aug 1995

Shares 2 keywords including "sydney sweeney"

wwd.com

wwd.com

๐Ÿ”— 2 keyword overlap

Women's Wear Daily brings you breaking news about the fashion industry, designers, celebrity trend setters, and extensive coverage of fashion week.

8.9M/mo+13%Aug 1995

Shares 2 keywords including "sydney sweeney"

sheknows.com

sheknows.com

๐Ÿ”— 2 keyword overlap

We love a sandal that perfectly blend simple and chic, and that's exactly why we're totally eyeing the <a href="https://click.linksynergy.com/deeplink?id=wQFG2oi3*5M&mid=39789&u1=SK-sk-anthro-sandals-sale&murl=https%3A%2F%2Fwww.anthropologie.com%2Fshop%2Fbibi-lou-holly-sandals%3Fcolor%3D060%26type%3DSTANDARD%26quantity%3D1" target="_blank" rel="noreferrer noopener">Bibi Lou Holly Sandal</a>. It comes in six colors including oh-so hot red, striking silver, and a wild animal print. One shopper who reviewed the Holly sandal swear it's the "perfect summer sandals." They wrote, "I love these sandals so much I ordered them in black and brown. I was even willing to wait two months for the brown ones, they are that great! They are super comfortable, easy to walk in, and look effortless with any outfit." Grab a pair today for less than $100!

4.6M/mo-1%Feb 1999

Shares 2 keywords including "coachella"

Competitors identified by shared traffic-driving keywords

Traffic Comparison

Acquisition Channel Mix

Geographic Footprint

Find weak markets where competitors haven't established dominance

Countryinstyle.comcosmopolitan.comeonline.comtheblast.comharpersbazaar.comwwd.com
๐Ÿ‡บ๐Ÿ‡ธ US
78%
41%
68%
86%
35%
52%
๐Ÿ‡ฌ๐Ÿ‡ง GB
2%
10%
4%
1%
3%
6%
๐Ÿ‡จ๐Ÿ‡ฆ CA
5%
5%
6%
4%
3%
3%
๐ŸŒ 158โ€”
8%
โ€”โ€”
16%
โ€”
๐Ÿ‡ฏ๐Ÿ‡ต JPโ€”โ€”โ€”โ€”
19%
โ€”
๐Ÿ‡ฎ๐Ÿ‡น ITโ€”
5%
โ€”โ€”โ€”
2%

Market Opportunities

๐Ÿ‡ฌ๐Ÿ‡ง GB: No dominant player among 2 competitors competitors โ€” market is fragmented
๐Ÿ‡จ๐Ÿ‡ฆ CA: No dominant player among 1 competitors competitors โ€” market is fragmented

Domain Age Comparison

How does instyle.com actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook โ€” which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.

Report based on data from May 2026

See a sample report