servicenow.com
servicenow.comAbout servicenow.com
Streamline your enterprise workflows with the ServiceNow AI Platform—empowering both customers and employees in every corner of your business.
Competitive Landscape Overview
Top Competitors
salesforce.com
salesforce.com
Access a wide range of free Salesforce resources, including in-depth articles, expert guides, best practice tips, and videos to help you succeed.
Shares 4 keywords including "cmdb"
zendesk.com
zendesk.com
Transform customer and employee service with Zendesk AI Agents—trusted by 200,000+ companies. Deliver fast, personalized support across chat, email, voice, and more.
Shares 3 keywords including "crm full form"
ibm.com
ibm.com
For more than a century, IBM has been a global technology innovator, leading advances in AI, automation and hybrid cloud solutions that help businesses grow.
Shares 3 keywords including "itsm"
atlassian.com
atlassian.com
Learn about Atlassian's philosophy behind achieving infrastructure resilience and our technical capabilities
Shares 2 keywords including "itsm"
redhat.com
redhat.com
Our no-cost product trials help you gain hands-on experience, prepare for a certification, or assess if a product is right for your organization.
Shares 2 keywords including "itsm"
dartmouth.edu
dartmouth.edu
A guide to the different ways that undergraduate students can plan their majors, minors, and degrees.
Shares 2 keywords including "eula"
opentext.com
opentext.com
opentext offers cloud-native solutions in an integrated and flexible information management platform to enable intelligent, connected and secure organizations.
Shares 2 keywords including "itsm"
ironcladapp.com
ironcladapp.com
Your contracts contain some of your most valuable business data. See how Ironclad’s AI Assistant turns that data into answers, actions, and outcomes.
Shares 2 keywords including "eula"
agent.ai
agent.ai
Discover, use and build agents to create your personal AI agent team.
Shares 2 keywords including "ai agent marketplace"
icertis.com
icertis.com
The Icertis Trust Portal provides a secure, transparent platform for stakeholders to access critical security and compliance documentation, including certifications, audit results, and policies. By simplifying third-party risk assessments and accelerating sales cycles, it enhances trust and reinforces Icertis’s commitment to robust security practices.
Shares 2 keywords including "eula"
kore.ai
kore.ai
Kore.ai accelerates business outcomes from AI with agentic AI applications built on the industry-leading Agent Platform.
Shares 2 keywords including "ai agent marketplace"
sirion.ai
sirion.ai
This Use Policy applies to all Authorized Users. Capitalized terms used herein have the meanings defined in the SaaS Terms. Read on!
Shares 2 keywords including "eula"
sysaid.com
sysaid.com
SysAid's environmental and waste management policy demonstrates its dedication to sustainable and responsible business operations.
Shares 2 keywords including "itsm"
lexcheck.com
lexcheck.com
View LexCheck's Privacy Policy.
Shares 2 keywords including "eula"
Competitors identified by shared traffic-driving keywords
Keyword Battle: servicenow.com vs Competitors
| Keyword | Search Volume | servicenow.com | Competitor | |
|---|---|---|---|---|
| itsm | 46,340 | #2 | atlassian.com #3 | ✓ Leading |
| cmdb | 21,210 | #1 | atlassian.com #2 | ✓ Leading |
| crm full form | 20,960 | #10 | salesforce.com #1 | ✗ Behind |
| help desk | 15,240 | #7 | zendesk.com #5 | ✗ Behind |
| tprm | 4,020 | #4 | ibm.com #1 | ✗ Behind |
| ai agent marketplace | 3,410 | #9 | salesforce.com #6 | ✗ Behind |
| contact centers | 2,260 | #4 | salesforce.com #3 | ✗ Behind |
Traffic Comparison
Acquisition Channel Mix
Geographic Footprint
Find weak markets where competitors haven't established dominance
| Country | servicenow.com | salesforce.com | zendesk.com | ibm.com | atlassian.com | redhat.com |
|---|---|---|---|---|---|---|
| 🇺🇸 US | 40% | 39% | 30% | 27% | 28% | 27% |
| 🇮🇳 IN | 18% | 7% | — | 21% | 10% | 14% |
| 🇯🇵 JP | 4% | 24% | 12% | 5% | — | 6% |
| 🇧🇷 BR | 4% | — | 8% | — | 7% | — |
| 🇬🇧 GB | 4% | 4% | 4% | — | 4% | — |
| 🇨🇦 CA | 3% | 3% | 3% | 3% | — | — |
Market Opportunities
Domain Age Comparison
How does servicenow.com actually grow?
This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.
Report based on data from May 2026