servicenow.com

DR 87by AhrefsMedium Opportunity · 60/100

About

Streamline your enterprise workflows with the ServiceNow AI Platform—empowering both customers and employees in every corner of your business.

Categorycomputers_electronics_and_technology/programming_and_developer_software

Top 11,564

Global Rank

United States 40%

Top Market

-5%

Monthly Trend

36% Bounce

Engagement Signal

Monthly Visits

3,934,120

↓4.9% vs last month

Bounce Rate

35.6%

Pages / Visit

6.7

Avg. Session

6m 24s

Domain Age

30.3 years

Traffic

#11,564Global Rank

#5,515Country Rank (840)

#135Category Rank · Programming_and_Developer_Software

Traffic Trend

↓4.9%

Traffic Sources

Organic Search

32.9%

Direct

44.6%

Social

7.4%

Referral

11.0%

Paid

1.8%

2.3%

Strong brand recognition: 44.6% from direct traffic

Geographic Distribution

DomainShare

🇺🇸United StatesUS

39.6%

🇮🇳IndiaIN

18.1%

🇯🇵JapanJP

4.0%

🇬🇧United KingdomGB

3.8%

🇧🇷BrazilBR

3.6%

Top 3 countries account for 61.7% of traffic

SEO & Keywords

Top Keywords

Keyword
servicenow	361.3K	$1.66	$186.6K
service now	154.3K	$1.71	$77.7K
servicenow university	21.4K	$0.94	$24.0K
servicenow careers	18.4K	$1.72	$22.6K
servicenow knowledge 2026	10.3K	$32.09	$9.8K

SERP Rankings

Keyword			Ranking URL
servicenow	#1	🏠	www.servicenow.com/	287,890	$3.47
itsm	#2	📄	www.servicenow.com/products/itsm.html	46,340	$19.40
eula	#6	📄	www.servicenow.com/products/it-asset-management/what-is-eula.html	29,970	$2.34
cmdb	#1	📄	www.servicenow.com/products/it-operations-management/what-is-cmdb.html	21,210	$19.82
crm full form	#10	📄	www.servicenow.com/solutions/crm/what-is-crm.html	20,960	$0.92

Growth Readout

Direct traffic at 45% — strong brand recognition

Global rank top 11.6K — established player in the space

5 tracked competitors in this category — competitive landscape is well-defined

How does servicenow.com actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.

Competitive Landscape

salesforce.com

🔗 4 keyword overlap

Access a wide range of free Salesforce resources, including in-depth articles, expert guides, best practice tips, and videos to help you succeed.

101.1M/mo-5%Dec 1998

Shares 4 keywords including "cmdb"

servicenow.com vs salesforce.com →Visit Website ↗

zendesk.com

🔗 3 keyword overlap

Transform customer and employee service with Zendesk AI Agents—trusted by 200,000+ companies. Deliver fast, personalized support across chat, email, voice, and more.

66.2M/mo+0%May 2005

Shares 3 keywords including "crm full form"

servicenow.com vs zendesk.com →Visit Website ↗

ibm.com

🔗 3 keyword overlap

For more than a century, IBM has been a global technology innovator, leading advances in AI, automation and hybrid cloud solutions that help businesses grow.

16.6M/mo-5%Mar 1986

Shares 3 keywords including "itsm"

servicenow.com vs ibm.com →Visit Website ↗