yougov.com
DR 89by AhrefsMedium Opportunity · 48/100

Market Landscape

About yougov.com

Access YouGov’s free market insights, research results and articles on all areas of advertising, marketing and branding; perfect if you work in an agency.

Categorybusiness_and_consumer_services/marketing_and_advertising
13.8MMonthly Visits
+2%Monthly Trend
Feb 2000Domain Age
3Competitors
6.4MAvg. Traffic
3Avg. Keyword Overlap
28yAvg. Domain Age

Market Landscape · Insight

3 competitors averaging 28y and 6.4M/mo. yougov.com is leading in this market — dominant position but watch for emerging challengers..

Keyword Battlefield

economist.com favicon

economist.com

economist.com

🔗 3 keyword overlap

Know which way is up. Trusted daily reporting and news analysis. Make sense of politics, economics, business and technology with articles, podcasts and videos.

13.8M/mo-5%Nov 1994

Shares 3 keywords including "trump approval rating"

pewresearch.org favicon

pewresearch.org

pewresearch.org

🔗 3 keyword overlap

We’re in an era where the people most likely to respond to a poll are also the most likely to vote Democratic for president. Pew Research Center’s head methodologist Courtney Kennedy explains how pollsters are tackling this challenge to make samples as representative as possible.

3.4M/mo-17%Jul 2003

Shares 3 keywords including "trump approval rating"

gallup.com favicon

gallup.com

gallup.com

🔗 3 keyword overlap

Learn more about starting a career at Gallup.

2.1M/mo-13%Nov 1993

Shares 3 keywords including "trump approval rating"

Competitors identified by shared traffic-driving keywords

Keyword Battlefield · Insight

Low keyword overlap (avg 3 shared keywords) — competitors are targeting largely different search audiences, leaving room for niche positioning.

Traffic Arena

yougov.com
13.8M+2%
gallup.com
2.1M-13%
SearchDirectSocialReferralPaidEmail
yougov.comCompetitor avg
🇺🇸 US
34%
58%
🇬🇧 GB
22%
5%
🇩🇪 DE
8%
2%
🇫🇷 FR
4%
4%
🇨🇦 CA
3%
3%

Top Competitors only

🇦🇺 AU 3%

Traffic Arena · Insight

yougov.com's Direct dependency (59%) exceeds the competitor average (38%) — channel concentration is both an efficiency edge and a fragility point.

yougov.com leads in 5 of 5 shared markets (e.g. US at 34% vs competitors' 58%). Competitors have exclusive presence in AU — potential expansion markets.

How does yougov.com actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.

Report based on data from May 2026

See a sample report