yougov.com
DR 89by AhrefsMedium Opportunity · 48/100

About

Access YouGov’s free market insights, research results and articles on all areas of advertising, marketing and branding; perfect if you work in an agency.

Categorybusiness_and_consumer_services/marketing_and_advertising
Top 3,103
Global Rank
United States 34%
Top Market
+2%
Monthly Trend
29% Bounce
Engagement Signal

Monthly Visits

13,751,398

2.1% vs last month

Bounce Rate

28.8%

Pages / Visit

5.2

Avg. Session

4m 57s

Domain Age

26.3 years

Traffic

#3,103Global Rank
#1,565Country Rank (840)
#3Category Rank · Marketing_and_Advertising
Traffic Trend
2.1%
Traffic Sources
Organic Search
19.2%
Direct
59.4%
Social
2.3%
Referral
7.4%
Paid
2.0%
Email
9.7%

Strong brand recognition: 59.4% from direct traffic

Geographic Distribution
DomainShareBar
🇺🇸United StatesUS
34.1%
🇬🇧United KingdomGB
22.1%
🇩🇪GermanyDE
8.2%
🇫🇷FranceFR
3.8%
🇨🇦CanadaCA
3.2%
Top 3 countries account for 64.4% of traffic

SEO & Keywords

Top Keywords
Keyword
xxx2.6M$0.00$21.2K
andy burnham479.8K$1.41$31.8K
trump approval rating432.6K$0.00$108.8K
yougov91.2K$0.73$127.9K
uk polls71.0K$0.00$25.3K
SERP Rankings

Growth Readout

Direct traffic at 59% — strong brand recognition

Bounce rate only 29%, avg session 297s — exceptionally high engagement

Global rank top 3.1K — established player in the space

3 tracked competitors in this category — competitive landscape is well-defined

How does yougov.com actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.

Competitive Landscape

economist.com

economist.com

🔗 3 keyword overlap

Know which way is up. Trusted daily reporting and news analysis. Make sense of politics, economics, business and technology with articles, podcasts and videos.

13.8M/mo-5%Nov 1994

Shares 3 keywords including "trump approval rating"

pewresearch.org

pewresearch.org

🔗 3 keyword overlap

We’re in an era where the people most likely to respond to a poll are also the most likely to vote Democratic for president. Pew Research Center’s head methodologist Courtney Kennedy explains how pollsters are tackling this challenge to make samples as representative as possible.

3.4M/mo-17%Jul 2003

Shares 3 keywords including "trump approval rating"

gallup.com

gallup.com

🔗 3 keyword overlap

Learn more about starting a career at Gallup.

2.1M/mo-13%Nov 1993

Shares 3 keywords including "trump approval rating"

Report based on data from May 2026

See a sample report