about.youtube
DR 82by AhrefsMedium Opportunity · 60/100

About

youtube’s mission is to give everyone a voice and show them the world. learn about our brand, community, careers and more.

Categorycomputers_electronics_and_technology/graphics_multimedia_and_web_design
Top 79,903
Global Rank
United States 11%
Top Market
-34%
Monthly Trend
49% Bounce
Engagement Signal

Monthly Visits

845,297

33.6% vs last month

Bounce Rate

49.0%

Pages / Visit

1.5

Avg. Session

25s

Domain Age

4.7 years

Traffic

#79,903Global Rank
#29,197Country Rank (356)
#533Category Rank · Graphics_Multimedia_and_Web_Design
Traffic Trend
33.6%
Traffic Sources
Organic Search
61.8%
Direct
19.9%
Social
16.5%
Referral
1.7%
Paid
0.0%
Email
0.1%

SEO-dependent: 61.8% from organic search

Geographic Distribution
DomainShareBar
🇺🇸United StatesUS
11.3%
🇨🇳ChinaCN
9.5%
🇸🇳SenegalSN
2.6%
🇨🇦CanadaCA
2.5%
🇷🇺RussiaRU
2.0%
Top 3 countries account for 23.4% of traffic

SEO & Keywords

Top Keywords
Keyword
youtube322.2M$0.18$266.9K
yt50.8M$0.17$21.9K
ютуб22.7M$0.13$17.9K
youtube.com1.2M$0.17$28.9K
youtube com34.1K$0.17$5.5K
SERP Rankings
KeywordRanking URL
youtube#5🏠about.youtube/301,338,010$0.18
yt#6🏠about.youtube/45,382,320$0.15
ютуб#5🏠about.youtube/21,238,910$0.12
youtube.com#6🏠about.youtube/1,244,940
www.youtube.com#4🏠about.youtube/178,770

Growth Readout

3 tracked competitors in this category — competitive landscape is well-defined

How does about.youtube actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.

Competitive Landscape

blog.youtube

blog.youtube

🔗 4 keyword overlap

Hear from CEO Susan Wojcicki as she addresses YouTube's goals and priorities for the year to come in 2022's CEO lettter.

1.7M/mo-10%Jun 2020

Shares 4 keywords including "youtube"

artists.youtube

artists.youtube

🔗 3 keyword overlap

Promote your music. Find your fans. Learn how to turn your passion into a career on YouTube.

472.2K/mo+12%Nov 2021

Shares 3 keywords including "youtube"

youtubekids.com

youtubekids.com

🔗 2 keyword overlap

youtube kids provides a more contained environment for kids to explore youtube and makes it easier for parents and caregivers to guide their journey.

27.6M/mo-1%Aug 2006

Shares 2 keywords including "youtube"

Report based on data from May 2026

See a sample report