youtubekids.com

DR 74by AhrefsMedium Opportunity · 45/100

About

youtube kids provides a more contained environment for kids to explore youtube and makes it easier for parents and caregivers to guide their journey.

Categorycomputers_electronics_and_technology/social_networks_and_online_communities

Top 1,348

Global Rank

United States 37%

Top Market

-1%

Monthly Trend

27% Bounce

Engagement Signal

Monthly Visits

27,627,613

↓1.1% vs last month

Bounce Rate

27.4%

Pages / Visit

8.6

Avg. Session

17m 25s

Domain Age

19.8 years

Traffic

#1,348Global Rank

Traffic Trend

↓1.1%

Traffic Sources

Organic Search

13.7%

Direct

69.8%

Social

11.1%

Referral

5.1%

Paid

0.0%

0.2%

Strong brand recognition: 69.8% from direct traffic

Geographic Distribution

DomainShare

🇺🇸United StatesUS

37.0%

🇮🇩IndonesiaID

6.3%

🇵🇭PhilippinesPH

3.7%

🇵🇰PakistanPK

3.6%

🇧🇷BrazilBR

3.3%

Top 3 countries account for 47.0% of traffic

SEO & Keywords

Top Keywords

Keyword
youtube	322.2M	$0.18	$1265.6K
yt	50.8M	$0.17	$95.7K
youtube kids	2.2M	$0.46	$2963.2K
yt kids	159.0K	$0.53	$216.0K
kids youtube	96.5K	$0.36	$93.6K

SERP Rankings

Keyword			Ranking URL
youtube.com	#7	🏠	www.youtubekids.com/	1,244,940	—
www.youtube.com	#5	🏠	www.youtubekids.com/	178,770	—

Growth Readout

Direct traffic at 70% — strong brand recognition

Bounce rate only 27%, avg session 1045s — exceptionally high engagement

Global rank top 1.3K — established player in the space

How does youtubekids.com actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.

Competitive Landscape

blog.youtube

🔗 2 keyword overlap

Hear from CEO Susan Wojcicki as she addresses YouTube's goals and priorities for the year to come in 2022's CEO lettter.

1.7M/mo-10%Jun 2020

Shares 2 keywords including "youtube"

youtubekids.com vs blog.youtube →Visit Website ↗

about.youtube

🔗 2 keyword overlap

youtube’s mission is to give everyone a voice and show them the world. learn about our brand, community, careers and more.

845.3K/mo-34%Oct 2021

Shares 2 keywords including "youtube"

youtubekids.com vs about.youtube →Visit Website ↗

View full competitive analysis of youtubekids.com →

Report based on data from May 2026

See a sample report