actionnetwork.com

DR 75by AhrefsMedium Opportunity · 60/100

About

Action Network is the most trusted source for sports betting insights & analytics, improving your betting experience through data, tools, news & live odds across NFL, MLB and more.

Categorysports/fantasy_sports

United States 79%

Top Market

-1%

Monthly Trend

50% Bounce

Engagement Signal

Monthly Visits

2,561,880

↓0.8% vs last month

Bounce Rate

50.1%

Pages / Visit

2.5

Avg. Session

2m 11s

Domain Age

23.4 years

Traffic

Traffic Trend

↓0.8%

Traffic Sources

Organic Search

48.0%

Direct

42.2%

Social

6.1%

Referral

2.7%

Paid

0.4%

0.6%

Strong brand recognition: 42.2% from direct traffic

Geographic Distribution

DomainShare

🇺🇸United StatesUS

78.6%

🇨🇦CanadaCA

6.4%

🇧🇷BrazilBR

1.3%

🇦🇺AustraliaAU

1.3%

Top 3 countries account for 86.3% of traffic — high geographic concentration

SEO & Keywords

Top Keywords

Keyword
padres	589.2K	$0.71	$76.4K
wolves vs spurs	157.1K	$0.95	$28.3K
odds calculator	19.6K	$3.82	$48.7K
action network	19.2K	$4.28	$39.7K
parlay calculator	15.1K	$4.45	$39.8K

SERP Rankings

Keyword			Ranking URL
kalshi vs polymarket	#3	📄	www.actionnetwork.com/online-sports-betting/reviews/kalshi-vs-polymarket	14,530	—

Growth Readout

Direct traffic at 42% — strong brand recognition

Traffic concentrated in United States (79%) — high geographic dependency

3 tracked competitors in this category — competitive landscape is well-defined

How does actionnetwork.com actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.

Competitive Landscape

therundown.io

🔗 3 keyword overlap

The fastest sports odds API with millisecond-latency feeds from 16+ sportsbooks. Real-time odds, scores, stats, and schedules. Now with Polymarket and Kalshi prediction markets.

16.1K/mo+63%Oct 2016

Shares 3 keywords including "parlay calculator"

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