covers.com

DR 75by AhrefsMedium Opportunity · 60/100

About

online & vegas sports betting odds & lines, betting news & picks for 2021. covers the most trusted source of sports betting information since 1995.

Categorygambling/sports_betting

Top 9,396

Global Rank

United States 65%

Top Market

-5%

Monthly Trend

37% Bounce

Engagement Signal

Monthly Visits

5,330,191

↓4.8% vs last month

Bounce Rate

37.4%

Pages / Visit

5.8

Avg. Session

5m 23s

Domain Age

30.8 years

Traffic

#9,396Global Rank

#2,402Country Rank (840)

#16Category Rank · Sports_Betting

Traffic Trend

↓4.8%

Traffic Sources

Organic Search

39.4%

Direct

54.8%

Social

1.7%

Referral

3.3%

Paid

0.2%

0.6%

Strong brand recognition: 54.8% from direct traffic

Geographic Distribution

DomainShare

🇺🇸United StatesUS

64.6%

🇨🇦CanadaCA

13.0%

🇲🇽MexicoMX

3.4%

🇻🇪VenezuelaVE

2.7%

🇰🇷South KoreaKR

2.7%

Top 3 countries account for 80.9% of traffic — high geographic concentration

SEO & Keywords

Top Keywords

Keyword
nba playoffs	4.8M	$1.53	$141.1K
phillies	958.0K	$0.62	$155.8K
atlanta braves	310.1K	$0.77	$140.8K
knicks vs 76ers	257.3K	$1.53	$226.5K
covers	19.7K	$3.52	$83.9K

SERP Rankings

Keyword			Ranking URL
cover	#1	🏠	www.covers.com/	55,590	$3.97

Growth Readout

Direct traffic at 55% — strong brand recognition

Global rank top 9.4K — established player in the space

Traffic concentrated in United States (65%) — high geographic dependency

5 tracked competitors in this category — competitive landscape is well-defined

How does covers.com actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.

Competitive Landscape

mlb.com

🔗 3 keyword overlap

Coverage includes audio and video clips, interviews, statistics, schedules and exclusive stories.

170.9M/mo+6%Oct 1994

Shares 3 keywords including "phillies"

covers.com vs mlb.com →Visit Website ↗

usatoday.com

🔗 3 keyword overlap

USA TODAY delivers current national and local news, sports, entertainment, finance, technology, and more through award-winning journalism, photos, and videos.

100.0M/mo-9%Apr 1994

Shares 3 keywords including "ufc"

covers.com vs usatoday.com →Visit Website ↗