adp.com

adp.com

adp.com
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DR 91by AhrefsMedium Opportunity · 46/100

About

ADP offers industry-leading online payroll and HR solutions, plus tax, compliance, benefit administration and more.

Categoryfinance/financial_planning_and_management
Top 414
Global Rank
United States 83%
Top Market
-8%
Monthly Trend
25% Bounce
Engagement Signal

Monthly Visits

88,216,757

↓8.0% vs last month

Bounce Rate

24.5%

Pages / Visit

4.9

Avg. Session

4m 33s

Domain Age

35 years

Traffic

#414Global Rank
#121Country Rank (840)
#1Category Rank · Financial_Planning_and_Management
Traffic Trend
↓8.0%
Traffic Sources
Organic Search
14.5%
Direct
45.0%
Social
8.8%
Referral
23.1%
Paid
1.5%
Email
7.1%

Strong brand recognition: 45.0% from direct traffic

Geographic Distribution
DomainShareBar
🇺🇸United StatesUS
83.4%
🇨🇦CanadaCA
6.0%
🇮🇳IndiaIN
2.2%
🇧🇷BrazilBR
1.7%
🇫🇷FranceFR
1.2%
Top 3 countries account for 91.6% of traffic — high geographic concentration

SEO & Keywords

Top Keywords
Keyword
adp1.2M$3.30$1592.3K
adp login297.7K$4.38$604.5K
paycheck calculator138.6K$3.86$330.6K
adp workforce98.4K$4.40$100.8K
adp sign in67.1K$4.05$112.0K
SERP Rankings
KeywordRanking URL
tax calculator#3📄www.adp.com/resources/tools/calculators/salary-paycheck-calculator.aspx277,690$0.85
income tax calculator#3📄www.adp.com/resources/tools/calculators/salary-paycheck-calculator.aspx184,760$0.49
hris#1📄www.adp.com/resources/articles-and-insights/articles/w/what-is-hris.aspx51,980$11.69
workstream#5📄apps.adp.com/en-US/apps/29934711,190$4.44
litmos#6📄apps.adp.com/apps/78519/sap-litmos-for-adp-workforce-now9,640$7.96

Growth Readout

Direct traffic at 45% — strong brand recognition

Bounce rate only 25%, avg session 273s — exceptionally high engagement

Global rank top 414 — established player in the space

Traffic concentrated in United States (83%) — high geographic dependency

How does adp.com actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.

Competitive Landscape

smartasset.com

smartasset.com

🔗 2 keyword overlap

Use this calculator to determine your monthly payments and the total costs of your personal loan.

5.5M/mo-4%Dec 2003

Shares 2 keywords including "salary calculator"

adp.com vs smartasset.com →Visit Website ↗

defense.gov

defense.gov

🔗 2 keyword overlap

The United States ensures that every dollar of support to Ukraine serves a clear strategic purpose and advances America’s national security interests. While we continue working with allies to strengthen Ukraine’s sovereignty, Europe must take the lead in long-term security assistance. Support will be results-driven, accountable and part of a broader strategy for lasting peace.

1.1M/mo+3%Oct 2002

Shares 2 keywords including "salary calculator"

adp.com vs defense.gov →Visit Website ↗
View full competitive analysis of adp.com →

Report based on data from May 2026

See a sample report