businessinsider.com

DR 92by AhrefsMedium Opportunity · 60/100

About

The best grocery credit cards in 2025 earn up to 6% cash back or up to 5 points per dollar — and many also earn bonuses on dining and other categories.

Categorynews_and_media

Top 1,029

Global Rank

United States 68%

Top Market

-14%

Monthly Trend

56% Bounce

Engagement Signal

Monthly Visits

52,797,696

↓13.7% vs last month

Bounce Rate

56.4%

Pages / Visit

2.3

Avg. Session

1m 11s

Domain Age

28.3 years

Traffic

#1,029Global Rank

#318Country Rank (840)

#23Category Rank · News_and_Media

Traffic Trend

↓13.7%

Traffic Sources

Organic Search

37.3%

Direct

46.0%

Social

7.9%

Referral

6.3%

Paid

0.5%

2.0%

Strong brand recognition: 46.0% from direct traffic

Geographic Distribution

DomainShare

🇺🇸United StatesUS

67.9%

🇨🇦CanadaCA

4.4%

🇬🇧United KingdomGB

3.5%

🇮🇳IndiaIN

2.3%

🇦🇺AustraliaAU

1.6%

Top 3 countries account for 75.9% of traffic — high geographic concentration

SEO & Keywords

Top Keywords

Keyword
amazon	82.1M	$0.26	$285.6K
ebay	18.6M	$0.94	$157.7K
wordle	16.9M	$1.00	$173.2K
stock market today	483.5K	$1.83	$99.7K
business insider	108.1K	$1.41	$94.7K

SERP Rankings

Keyword			Ranking URL
hotmail	#7	📄	www.businessinsider.com/hotmail	11,759,510	$0.43
amazon customer service	#3	📄	www.businessinsider.com/guides/tech/how-to-contact-amazon-customer-service-phone-email-chat	185,880	$1.83
gethookd	#6	📄	markets.businessinsider.com/news/stocks/gethookd-announces-ai-driven-ad-optimization-tools-for-meta-google-advertising-1035903266	82,340	$7.05
goblin tools	#6	📄	www.businessinsider.com/goblin-tools-free-ai-app-adhd-organization-review-2023-10	46,000	$2.88
facebook support	#5	📄	www.businessinsider.com/guides/tech/how-to-contact-facebook-problems-with-account-other-issues	35,740	$2.65

Growth Readout

Direct traffic at 46% — strong brand recognition

Global rank top 1.0K — established player in the space

Traffic concentrated in United States (68%) — high geographic dependency

5 tracked competitors in this category — competitive landscape is well-defined

How does businessinsider.com actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.