buzzfeed.com

DR 91by AhrefsMedium Opportunity · 60/100

About

BuzzFeed has breaking news, vital journalism, quizzes, videos, celeb news, Tasty food videos, recipes, DIY hacks, and all the trending buzz you’ll want to share with your friends. Copyright BuzzFeed, Inc. All rights reserved.

Categorynews_and_media

Top 1,075

Global Rank

United States 59%

Top Market

-7%

Monthly Trend

57% Bounce

Engagement Signal

Monthly Visits

47,156,349

↓7.3% vs last month

Bounce Rate

57.3%

Pages / Visit

3.1

Avg. Session

2m 49s

Domain Age

23.8 years

Traffic

#1,075Global Rank

#382Country Rank (840)

#25Category Rank · News_and_Media

Traffic Trend

↓7.3%

Traffic Sources

Organic Search

37.2%

Direct

42.0%

Social

9.3%

Referral

9.2%

Paid

0.8%

1.5%

Strong brand recognition: 42.0% from direct traffic

Geographic Distribution

DomainShare

🇺🇸United StatesUS

59.4%

🇯🇵JapanJP

8.7%

🇨🇦CanadaCA

5.9%

🇬🇧United KingdomGB

4.9%

🇦🇺AustraliaAU

3.2%

Top 3 countries account for 74.0% of traffic — high geographic concentration

SEO & Keywords

Top Keywords

Keyword
knicks	4.8M	$1.87	$99.0K
euphoria	4.1M	$1.32	$105.7K
malcolm in the middle	482.1K	$2.03	$42.4K
buzzfeed	295.9K	$0.37	$533.1K
buzzfeed quizzes	65.0K	$0.37	$121.2K

SERP Rankings

Keyword			Ranking URL
quiz	#2	📄	www.buzzfeed.com/quizzes	332,960	$0.35
quizzes	#2	📄	www.buzzfeed.com/quizzes	127,270	$1.22
trivia	#8	📄	www.buzzfeed.com/quizzes/trivia	73,970	$0.21
nepo baby	#2	📄	www.buzzfeed.com/hannahmarder/nepo-babies-who-never-made-it	67,000	—
funny jokes	#4	📄	www.buzzfeed.com/pernellquilon/best-jokes-for-parties	65,030	$0.21

Growth Readout

Direct traffic at 42% — strong brand recognition

Global rank top 1.1K — established player in the space

3 tracked competitors in this category — competitive landscape is well-defined

How does buzzfeed.com actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.

Competitive Landscape

variety.com

🔗 2 keyword overlap

Entertainment news, film reviews, awards, film festivals, box office, entertainment industry conferences

27.2M/mo+0%Sep 1996

Shares 2 keywords including "euphoria season 3"

buzzfeed.com vs variety.com →Visit Website ↗

esquire.com

🔗 2 keyword overlap

Esquire is your destination for the latest news headlines, culture coverage, political developments, celebrity interviews, mens fashion advice, and food & drink recipes.

15.7M/mo+6%Dec 1994

Shares 2 keywords including "euphoria"

buzzfeed.com vs esquire.com →Visit Website ↗

teenvogue.com

🔗 2 keyword overlap

The Oscars 2022 red carpet was full of amazing looks. See what celebs wore to celebrate Hollywood’s biggest night here.

3.5M/mo+7%Oct 1999

Shares 2 keywords including "euphoria"

buzzfeed.com vs teenvogue.com →Visit Website ↗

View full competitive analysis of buzzfeed.com →

Report based on data from May 2026

See a sample report