variety.com

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DR 91by AhrefsMedium Opportunity · 60/100

About

Entertainment news, film reviews, awards, film festivals, box office, entertainment industry conferences

Categorynews_and_media

Top 2,234

Global Rank

United States 64%

Top Market

+0%

Monthly Trend

61% Bounce

Engagement Signal

Monthly Visits

27,187,681

↓0.1% vs last month

Bounce Rate

60.5%

Pages / Visit

2.2

Avg. Session

1m 1s

Domain Age

29.8 years

Traffic

#2,234Global Rank

#717Country Rank (840)

#44Category Rank · News_and_Media

Traffic Trend

↓0.1%

Traffic Sources

Organic Search

40.8%

Direct

35.8%

Social

14.4%

Referral

7.3%

Paid

0.2%

1.4%

Geographic Distribution

DomainShare

🇺🇸United StatesUS

64.4%

🇨🇦CanadaCA

5.6%

🇬🇧United KingdomGB

5.1%

🇦🇺AustraliaAU

2.2%

🇮🇳IndiaIN

1.4%

Top 3 countries account for 75.0% of traffic — high geographic concentration

SEO & Keywords

Top Keywords

Keyword
the boys	7.3M	$1.20	$177.1K
off campus	4.8M	$0.41	$116.0K
sydney sweeney	2.3M	$0.30	$124.2K
devil wears prada 2	2.0M	$0.73	$495.5K
the devil wears prada 2	1.8M	$0.60	$174.1K

SERP Rankings

Keyword			Ranking URL
sora openai	#6	📄	variety.com/2026/digital/news/openai-shutting-down-sora-video-disney-1236698277/	45,320	$0.99
sundance screenwriters lab	#5	📄	variety.com/2026/film/news/sundance-screenwriters-lab-intensive-fellows-1236632511/	2,200	$3.58
disney ai	#7	📄	variety.com/2025/digital/news/disney-ai-openai-sora-impact-1236611940/	2,060	$1.36
how much is final cut pro	#7	📄	variety.com/2026/digital/news/apple-creator-studio-bundle-final-cut-pro-price-1236630313/	1,480	$2.95

Growth Readout

Global rank top 2.2K — established player in the space

Traffic concentrated in United States (64%) — high geographic dependency

5 tracked competitors in this category — competitive landscape is well-defined

How does variety.com actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.

Competitive Landscape

deadline.com

🔗 7 keyword overlap

Hollywood Entertainment Breaking News

19.1M/mo-3%Sep 1995

Shares 7 keywords including "project hail mary"

variety.com vs deadline.com →Visit Website ↗

imdb.com

🔗 4 keyword overlap

IMDb is the world's most popular and authoritative source for movie, TV and celebrity content. Find ratings and reviews for the newest movie and TV shows. Get personalized recommendations, and learn where to watch across hundreds of streaming providers.

588.8M/mo+13%Jan 1996

Shares 4 keywords including "project hail mary"

variety.com vs imdb.com →Visit Website ↗

rottentomatoes.com

🔗 4 keyword overlap

Discover reviews, ratings, and trailers for Fight Night: The Million Dollar Heist: Limited Series on Rotten Tomatoes. Stay updated with critic and audience scores today!

81.6M/mo+10%May 1999

Shares 4 keywords including "project hail mary"

variety.com vs rottentomatoes.com →Visit Website ↗