contrary.com
Medium Opportunity · 56/100
30y1996-06-12Domain Age
160.7K-6%Monthly Visits
Search 48%United States 35%Primary Channel
5Competitors

Product Identity

About

A deep dive into the core concepts of fusion technology.

Categoryjobs_and_career/human_resources

Product Identity · Insight

Operating for 30 years with no public revenue or community data — likely a traditional business or niche market product.

Growth Profile

Monthly Visits

160,713

6.4% vs last month

Bounce Rate

43.4%

Pages / Visit

1.9

Avg. Session

48s

Domain Age

30.2 years

#283,385Global Rank
#203,512Country Rank (840)
#354Category Rank · Human_Resources
Traffic Trend
6.4%

Growth Profile · Insight

Traffic and engagement are both deteriorating (-6% traffic, 0m48s sessions) — signals potential user churn or product-market erosion.

Acquisition Engine

Traffic Sources
Organic Search
46.3%
Direct
30.9%
Social
3.4%
Referral
11.8%
Paid
0.0%
Email
3.1%
Gen AI
4.5%
Geographic Distribution
DomainShareBar
🇺🇸United StatesUS
35.4%
🇮🇳IndiaIN
7.8%
🇪🇸SpainES
4.6%
🇬🇧United KingdomGB
3.1%
🇩🇪GermanyDE
2.9%
Top 3 countries account for 47.8% of traffic
Top Keywords
Keyword
gusto457.8K$8.92$3.0K
modal166.8K$0.58$910
contrary capital2.1K$7.39$1.7K
contrary vc1.1K$4.48$750
contrary research930$4.38$860

Acquisition Engine · Insight

Search is the primary acquisition channel (48%), ranking for 5 keywords with traffic concentrated in United States (35%). Heavy reliance on one channel creates vulnerability.

How does contrary.com actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.

Competitive Landscape

bamboohr.com favicon
bamboohr.com

bamboohr.com

🔗 2 keyword overlap

Wondering how the Affordable Care Act affects you? Learn what businesses, large and small, need to know about offering health insurance to employees.

15.5M/mo+3%Jul 2009

Shares 2 keywords including "gusto"

rippling.com favicon
rippling.com

rippling.com

🔗 2 keyword overlap

All-in-one HR, IT, and Finance platform

11.2M/mo+11%Feb 2002

Shares 2 keywords including "gusto"

deel.com favicon
deel.com

deel.com

🔗 2 keyword overlap

Working on a story about Deel? Find press resources you can use without additional permissions.

3.6M/mo+4%Apr 1998

Shares 2 keywords including "gusto"

techfundingnews.com favicon
techfundingnews.com

techfundingnews.com

🔗 2 keyword overlap

Greenly, a leading carbon accounting platform, has secured a significant $52 million Series B funding round led by Fidelity International Strategic Greenly has secured a significant $52 million Series B funding round led by Fidelity International Strategic Ventures.

645.7K/mo-18%Jul 2021

Shares 2 keywords including "anduril"

softwarefinder.com favicon
softwarefinder.com

softwarefinder.com

🔗 2 keyword overlap

the most up to date software directory in the us. get real software reviews, pricing, online demos, and product feature lists to kick start your software search in 2025. need help? get in touch with our consultants for free software selection advice.

161.0K/mo-12%Jan 2000

Shares 2 keywords including "gusto"

Competitive Landscape · Insight

Facing significant traffic gap vs bamboohr.com (96.6x), but keyword overlap is only 2 — likely serving different market segments despite surface-level competition.

Report based on data from July 2026

See a sample report