costco.com

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DR 86by AhrefsMedium Opportunity · 60/100

29y1997-03-16Domain Age

105.9M+9%Monthly Visits

Direct 45%United States 94%Primary Channel

5Competitors

Product Identity

About

shop costco.com for electronics, computers, furniture, outdoor living, appliances, jewelry and more. enjoy low warehouse prices on name-brands products delivered to your door

Categorye-commerce_and_shopping/marketplace

Product Identity · Insight

Operating for 29 years with no public revenue or community data — likely a traditional business or niche market product.

Growth Profile

Monthly Visits

105,931,037

↑9.3% vs last month

Bounce Rate

36.4%

Pages / Visit

5.3

Avg. Session

4m 2s

Domain Age

29.3 years

#304Global Rank

#82Country Rank (840)

#8Category Rank · Marketplace

Traffic Trend

↑9.3%

Growth Profile · Insight

Monthly visits of 105.9M with 4m02s average session. A moderate bounce rate (36%) suggests typical visitor engagement.

Acquisition Engine

Traffic Sources

Organic Search

38.8%

Direct

45.3%

Social

2.7%

Referral

6.6%

Paid

3.0%

3.5%

Geographic Distribution

DomainShare

🇺🇸United StatesUS

94.1%

🇨🇦CanadaCA

4.3%

Top 3 countries account for 98.6% of traffic — high geographic concentration

Top Keywords

Keyword
costco	5.8M	$0.27	$8742.0K
cosco	181.9K	$0.46	$220.2K
costco tires	173.9K	$1.67	$183.3K
costco jobs	105.8K	$0.46	$251.8K
costco careers	104.2K	$0.49	$302.0K

SERP Rankings

Keyword			Ranking URL
greenhouse	#9	📄	www.costco.com/greenhouses.html	161,440	$1.01
groceries	#8	📄	www.costco.com/grocery-household.html	47,190	$2.29
all in one	#3	📄	www.costco.com/all-in-one-desktop-computers.html	31,950	$0.77
kerplunk	#2	📄	www.costco.com/p/-/giant-kerplunk-game/4000413484	4,640	$0.50
all-in-one	#3	📄	www.costco.com/all-in-one-desktop-computers.html	2,410	—

Acquisition Engine · Insight

Brand-driven growth (45% direct traffic) alongside 5 ranking keywords — dual acquisition engines reduce channel dependency.

How does costco.com actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.

Competitive Landscape

walmart.com

🔗 5 keyword overlap

Shop Walmart.com today for Every Day Low Prices. Join Walmart+ for unlimited free delivery from your store & free shipping with no order minimum. Start your free 30-day trial now!

514.8M/mo+7%Feb 1995

Shares 5 keywords including "greenhouse"

costco.com vs walmart.com →Visit Website ↗

target.com

🔗 2 keyword overlap

Save 5% every day at Target with the Target Circle™️ Card. Discover all the Target Circle™️ Card benefits and apply online today to save on your Target purchases.

230.1M/mo+12%Jan 1997

Shares 2 keywords including "groceries"

costco.com vs target.com →Visit Website ↗

homedepot.com

🔗 2 keyword overlap

Shop online for all your home improvement needs: appliances, bathroom decorating ideas, kitchen remodeling, patio furniture, power tools, bbq grills, carpeting, lumber, concrete, lighting, ceiling fans and more at The Home Depot.

222.0M/mo+14%Aug 1992

Shares 2 keywords including "greenhouse"

costco.com vs homedepot.com →Visit Website ↗

bestbuy.com

🔗 2 keyword overlap

shop best buy for electronics, computers, appliances, cell phones, video games & more new tech. store pickup & free 2-day shipping on thousands of items.

100.2M/mo+17%Mar 1994

Shares 2 keywords including "all in one"

costco.com vs bestbuy.com →Visit Website ↗

hp.com

🔗 2 keyword overlap

Information about HP's online privacy policies and practices.

46.2M/mo-4%Mar 1986

Shares 2 keywords including "all in one"

costco.com vs hp.com →Visit Website ↗

View full competitive analysis of costco.com →

Competitive Landscape · Insight

Facing significant traffic gap vs walmart.com (4.9x), but keyword overlap is only 5 — likely serving different market segments despite surface-level competition.

Report based on data from May 2026

See a sample report