cpsc.gov
Medium Opportunity · 50/100
29y1997-10-01Domain Age
2.9M+70%Monthly Visits
Direct 38%United States 83%Primary Channel
5Competitors

Product Identity

About

CPSC works to save lives and keep families safe by reducing the unreasonable risk of injuries associated with consumer products and fulfilling its vision to be the recognized global leader in consumer product safety.

Categorylaw_and_government/government

Product Identity · Insight

Operating for 29 years with no public revenue or community data — likely a traditional business or niche market product.

Growth Profile

Monthly Visits

2,874,911

69.8% vs last month

Bounce Rate

65.0%

Pages / Visit

1.8

Avg. Session

1m 27s

Domain Age

28.9 years

#25,156Global Rank
#5,813Country Rank (840)
#140Category Rank · Government
Traffic Trend
69.8%

Growth Profile · Insight

Traffic is growing (+70%) but bounce rate is elevated (65%) — new visitors may be arriving from low-intent channels or encountering landing page mismatch.

Acquisition Engine

Traffic Sources
Organic Search
24.3%
Direct
37.2%
Social
4.5%
Referral
26.2%
Paid
0.0%
Email
6.8%
Gen AI
1.1%
Geographic Distribution
DomainShareBar
🇺🇸United StatesUS
83.4%
🇨🇳ChinaCN
5.6%
🇨🇦CanadaCA
1.7%
Top 3 countries account for 90.7% of traffic — high geographic concentration
Top Keywords
Keyword
target5.0M$0.28$2.5K
best buy3.5M$0.49$2.8K
cpsc38.0K$2.98$27.7K
cpsc efiling5.6K$0.00$3.4K
cpsc product registry2.2K$0.00$2.0K

Acquisition Engine · Insight

Direct is the primary acquisition channel (38%), ranking for 5 keywords with traffic concentrated in United States (83%). A diversified channel mix reduces single-point risk.

How does cpsc.gov actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.

Competitive Landscape

thestreet.com favicon
thestreet.com

thestreet.com

🔗 3 keyword overlap

TheStreet covers the most engaging stories about how to make money, invest your money, save your money, and spend your money.

20.3M/mo+18%Aug 1997

Shares 3 keywords including "amazon"

yelp.com favicon
yelp.com

yelp.com

🔗 2 keyword overlap

Az INTEM – Integrált Növénytermesztési Együttműködés független partnerek szövetsége. Egységes erőt képviselünk és elkötelezettek vagyunk a mezőgazdaság

146.8M/mo+2%Dec 2003

Shares 2 keywords including "home depot"

mapquest.com favicon
mapquest.com

mapquest.com

🔗 2 keyword overlap

Official MapQuest website, find driving directions, maps, live traffic updates and road conditions. Find nearby businesses, restaurants and hotels. Explore!

23.6M/mo+2%Jan 1996

Shares 2 keywords including "home depot"

amazon.jobs favicon
amazon.jobs

amazon.jobs

🔗 2 keyword overlap

Every Amazonian, from warehouse floor to corporate HQ, shares a drive to impact the future, today. Our unmatched scale offers every employee endless opportunity to reimagine how customers shop, stream, eat, connect and live. United by our peculiar culture of curiosity, bold ownership and fearless initiative, we channel our customer obsession into making everyday impact—big and small.

13.1M/mo+9%Sep 2005

Shares 2 keywords including "amazon"

exame.com favicon
exame.com

exame.com

🔗 2 keyword overlap

Modelo busca equilibrar produtividade, cultura e resultados em expansão acelerada

10.3M/mo-6%Jun 2003

Shares 2 keywords including "amazon"

Competitive Landscape · Insight

Facing significant traffic gap vs thestreet.com (7.1x), but keyword overlap is only 3 — likely serving different market segments despite surface-level competition.

Report based on data from July 2026

See a sample report