thermos.com

thermos.com

thermos.com
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DR 65by AhrefsMedium Opportunity · 59/100

About

Shop Thermos® - vacuum-insulated stainless steel water bottles, food jars, tumblers and kids drinkware. Free shipping on orders $50+

Categoryhome_and_garden/home_and_garden
Top 257,275
Global Rank
United States 85%
Top Market
+173%
Monthly Trend
39% Bounce
Engagement Signal

Monthly Visits

659,360

↑172.5% vs last month

Bounce Rate

39.5%

Pages / Visit

3.7

Avg. Session

2m 13s

Domain Age

29.2 years

Traffic

#257,275Global Rank
Traffic Trend
↑172.5%
Traffic Sources
Organic Search
36.8%
Direct
48.9%
Social
3.6%
Referral
4.9%
Paid
1.5%
Email
4.3%

Strong brand recognition: 48.9% from direct traffic

Geographic Distribution
DomainShareBar
🇺🇸United StatesUS
84.9%
🇨🇦CanadaCA
2.1%
🇬🇧United KingdomGB
1.1%
Top 3 countries account for 88.1% of traffic — high geographic concentration

SEO & Keywords

Top Keywords
Keyword
thermos79.8K$0.34$22.5K
thermos recall11.3K$0.00$5.6K
thermos recall 20266.1K$0.00$4.1K
thermos funtainer2.5K$0.54$1.1K
target thermos recall930$0.00$670
SERP Rankings
KeywordRanking URL
24 oz#6📄thermos.com/products/icon-water-bottle-with-spout-24oz?srsltid=AfmBOoptffJPcl261A9x6_uq2Wh9CeEX8xlrmN01scFhGwQWvw3p_pee6,040$1.00

Growth Readout

Traffic grew for 3 consecutive months (+2%, +86%, +173%) — clear upward momentum

Direct traffic at 49% — strong brand recognition

Traffic concentrated in United States (85%) — high geographic dependency

How does thermos.com actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.

Competitive Landscape

cpsc.gov

cpsc.gov

🔗 2 keyword overlap

CPSC works to save lives and keep families safe by reducing the unreasonable risk of injuries associated with consumer products and fulfilling its vision to be the recognized global leader in consumer product safety.

2.6M/mo+31%Oct 1997

Shares 2 keywords including "thermos"

thermos.com vs cpsc.gov →Visit Website ↗
View full competitive analysis of thermos.com →

Report based on data from May 2026

See a sample report