creditkarma.com

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DR 84by AhrefsMedium Opportunity · 49/100

About

Credit Karma's Credit Cards calculators can help you navigate debt management and much more.

Categoryfinance/banking_credit_and_lending

Top 877

Global Rank

United States 98%

Top Market

-28%

Monthly Trend

35% Bounce

Engagement Signal

Monthly Visits

40,626,900

↓27.5% vs last month

Bounce Rate

35.1%

Pages / Visit

5.3

Avg. Session

3m 2s

Domain Age

20.8 years

Traffic

#877Global Rank

#198Country Rank (840)

#9Category Rank · Banking_Credit_and_Lending

Traffic Trend

↓27.5%

Traffic Sources

Organic Search

22.0%

Direct

41.3%

Social

3.1%

Referral

4.7%

Paid

15.2%

13.8%

Strong brand recognition: 41.3% from direct traffic

Geographic Distribution

DomainShare

🇺🇸United StatesUS

98.5%

Top 3 countries account for 99.1% of traffic — high geographic concentration

SEO & Keywords

Top Keywords

Keyword
experian	1.3M	$0.83	$62.1K
credit karma	1.2M	$1.94	$2239.0K
creditkarma	123.5K	$1.95	$158.6K
credit karma login	47.9K	$3.93	$138.5K
credit carma	6.9K	$1.92	$12.6K

SERP Rankings

Keyword			Ranking URL
exeter finance	#2	📄	www.creditkarma.com/reviews/auto-loan/single/id/ExeterFinance	18,870	$3.18
jpmcb card services	#1	📄	www.creditkarma.com/credit/i/jpmcb-card-services-why-is-it-on-my-credit-report	6,300	$3.57
imagine credit card login	#5	📄	www.creditkarma.com/credit-cards/insights/imagine-visa-credit-card	4,180	$0.65

Growth Readout

Direct traffic at 41% — strong brand recognition

Global rank top 877 — established player in the space

Traffic concentrated in United States (98%) — high geographic dependency

3 tracked competitors in this category — competitive landscape is well-defined

How does creditkarma.com actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.

Competitive Landscape

experian.com

🔗 2 keyword overlap

Follow these steps to opt out of preapproved credit offers, but first review the pros and cons of opting out. Plus learn how to opt back in to preapproved offers.

37.3M/mo+4%Oct 1996

Shares 2 keywords including "experian"

creditkarma.com vs experian.com →Visit Website ↗

wallethub.com

🔗 2 keyword overlap

Compare more than 1,000 credit card offers from all major issuers. WalletHub's Credit Card Comparison Tool makes it easy to apply for the best credit card.

3.0M/mo+1%Apr 2008

Shares 2 keywords including "credit karma"

creditkarma.com vs wallethub.com →Visit Website ↗

dovly.com

🔗 2 keyword overlap

AI-powered credit improvement platform to help you repair and boost your credit score.

250.5K/mo-6%Jul 2008

Shares 2 keywords including "experian"

creditkarma.com vs dovly.com →Visit Website ↗

View full competitive analysis of creditkarma.com →

Report based on data from May 2026

See a sample report