experian.com
DR 90by AhrefsMedium Opportunity · 50/100

About

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Categoryfinance/financial_planning_and_management
Top 904
Global Rank
United States 97%
Top Market
+4%
Monthly Trend
25% Bounce
Engagement Signal

Monthly Visits

37,307,256

4.1% vs last month

Bounce Rate

24.5%

Pages / Visit

6.1

Avg. Session

4m 34s

Domain Age

29.7 years

Traffic

#904Global Rank
#206Country Rank (840)
#2Category Rank · Financial_Planning_and_Management
Traffic Trend
4.1%
Traffic Sources
Organic Search
25.2%
Direct
29.2%
Social
1.4%
Referral
7.3%
Paid
6.2%
Email
30.7%
Geographic Distribution
DomainShareBar
🇺🇸United StatesUS
97.1%
Top 3 countries account for 97.8% of traffic — high geographic concentration

SEO & Keywords

Top Keywords
Keyword
experian1.3M$0.83$2206.9K
credit karma1.2M$1.94$298.8K
equifax713.8K$3.58$214.2K
experian login109.1K$0.94$233.9K
experian credit freeze70.7K$0.86$119.2K

Growth Readout

Bounce rate only 25%, avg session 274s — exceptionally high engagement

Global rank top 904 — established player in the space

Traffic concentrated in United States (97%) — high geographic dependency

5 tracked competitors in this category — competitive landscape is well-defined

How does experian.com actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.

Competitive Landscape

creditkarma.com

creditkarma.com

🔗 2 keyword overlap

Credit Karma's Credit Cards calculators can help you navigate debt management and much more.

40.6M/mo-28%Aug 2005

Shares 2 keywords including "experian"

equifax.com

equifax.com

🔗 2 keyword overlap

Chargebacks allow consumers to dispute unauthorized charges on their debit or credit cards. Learn about chargebacks and how they work.

8.4M/mo-4%Feb 1995

Shares 2 keywords including "experian"

ftc.gov

ftc.gov

🔗 2 keyword overlap

The official website of the Federal Trade Commission, protecting America’s consumers for over 100 years.

3.2M/mo-9%Oct 1997

Shares 2 keywords including "credit karma"

wallethub.com

wallethub.com

🔗 2 keyword overlap

Compare more than 1,000 credit card offers from all major issuers. WalletHub's Credit Card Comparison Tool makes it easy to apply for the best credit card.

3.0M/mo+1%Apr 2008

Shares 2 keywords including "credit karma"

consumerfinance.gov

consumerfinance.gov

🔗 2 keyword overlap

How to fix mistakes in your credit card bill (Español)

2.1M/mo+0%Jan 2011

Shares 2 keywords including "experian"

Report based on data from May 2026

See a sample report