dnb.com
dnb.comProduct Identity
About
meet sales & marketing goals, navigate global supply chains, and mitigate credit risk with nearly two centuries of d&b business data and analytics expertise.
Product Identity · Insight
Operating for 32 years with no public revenue or community data — likely a traditional business or niche market product.
Growth Profile
Growth Profile · Insight
Traffic is declining (-10%) but remaining users engage deeply (3m34s sessions) — likely shedding low-value traffic rather than losing product-market fit.
Acquisition Engine
Acquisition Engine · Insight
Search is the primary acquisition channel (52%), ranking for 5 keywords with traffic concentrated in United States (45%). Heavy reliance on one channel creates vulnerability.
How does dnb.com actually grow?
This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.
Competitive Landscape
nav.com
nav.com
build your business credit and understand the factors that vendors, lenders, and potential partners care about.
Shares 3 keywords including "duns number"
rapidratings.com
rapidratings.com
Our supply chain risk management solution protects your business by predicting disruption with the most accurate, data-driven analytics.
Shares 3 keywords including "duns number"
cognism.com
cognism.com
Cognism is setting a new standard for b2b data quality and compliance. Cognism leads the way in correctness, coverage and compliance.
Shares 2 keywords including "dun & bradstreet"
kollec.fr
kollec.fr
Automatisez vos relances et encaissez vos factures 3x plus vite. La solution de recouvrement zéro friction pour PME.
Shares 2 keywords including "duns number"
Competitive Landscape · Insight
3/4 competitors are losing traffic — the market may be contracting. Stable performance here means gaining relative share.
Report based on data from May 2026