nav.com
DR 74by AhrefsMedium Opportunity · 49/100
31y1995-01-09Domain Age
737.7K+15%Monthly Visits
Direct 38%United States 88%Primary Channel
2Competitors

Product Identity

About

build your business credit and understand the factors that vendors, lenders, and potential partners care about.

Categoryfinance/financial_planning_and_management

Product Identity · Insight

Operating for 31 years with no public revenue or community data — likely a traditional business or niche market product.

Growth Profile

Monthly Visits

737,731

15.2% vs last month

Bounce Rate

42.2%

Pages / Visit

3.4

Avg. Session

1m 57s

Domain Age

31.4 years

#65,469Global Rank
#13,660Country Rank (840)
#96Category Rank · Financial_Planning_and_Management
Traffic Trend
15.2%

Growth Profile · Insight

Monthly visits of 737.7K with 1m57s average session. A moderate bounce rate (42%) suggests typical visitor engagement.

Acquisition Engine

Traffic Sources
Organic Search
23.1%
Direct
37.6%
Social
3.7%
Referral
5.1%
Paid
21.0%
Email
9.6%
Geographic Distribution
DomainShareBar
🇺🇸United StatesUS
87.7%
Top 3 countries account for 89.3% of traffic — high geographic concentration
Top Keywords
Keyword
nav238.9K$1.83$23.8K
duns number61.6K$2.91$1.7K
dun and bradstreet42.1K$4.25$3.9K
duns and bradstreet19.6K$5.65$5.0K
nav prime3.0K$13.74$2.2K

Acquisition Engine · Insight

Direct is the primary acquisition channel (38%), ranking for 5 keywords with traffic concentrated in United States (88%). Heavy reliance on one channel creates vulnerability.

How does nav.com actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.

Competitive Landscape

dnb.com favicon

dnb.com

dnb.com

🔗 3 keyword overlap

meet sales & marketing goals, navigate global supply chains, and mitigate credit risk with nearly two centuries of d&b business data and analytics expertise.

3.6M/mo-10%Mar 1994

Shares 3 keywords including "duns number"

rapidratings.com favicon

rapidratings.com

rapidratings.com

🔗 3 keyword overlap

Our supply chain risk management solution protects your business by predicting disruption with the most accurate, data-driven analytics.

9.6K/mo-28%Jun 2001

Shares 3 keywords including "duns number"

Competitive Landscape · Insight

Facing significant traffic gap vs dnb.com (4.9x), but keyword overlap is only 3 — likely serving different market segments despite surface-level competition.

Report based on data from May 2026

See a sample report