dndbeyond.com

DR 81by AhrefsMedium Opportunity · 60/100

About

D&D Beyond Basic Rules Everything you need to get started playing D&D on D&D Beyond! Players Playing the Game Rhythm of Pl...

Categorygames/games

Top 2,864

Global Rank

United States 58%

Top Market

+10%

Monthly Trend

37% Bounce

Engagement Signal

Monthly Visits

14,769,799

↑9.9% vs last month

Bounce Rate

36.8%

Pages / Visit

7.1

Avg. Session

8m 22s

Domain Age

9.3 years

Traffic

#2,864Global Rank

#1,024Country Rank (840)

#8Category Rank · Games

Traffic Trend

↑9.9%

Traffic Sources

Organic Search

35.6%

Direct

49.3%

Social

10.4%

Referral

3.5%

Paid

0.2%

1.1%

Strong brand recognition: 49.3% from direct traffic

Geographic Distribution

DomainShare

🇺🇸United StatesUS

58.5%

🇬🇧United KingdomGB

6.6%

🇨🇦CanadaCA

5.7%

🇩🇪GermanyDE

4.6%

🇦🇺AustraliaAU

3.9%

Top 3 countries account for 70.8% of traffic — high geographic concentration

SEO & Keywords

Top Keywords

Keyword
dnd beyond	219.3K	$0.22	$422.6K
dndbeyond	152.3K	$0.90	$258.2K
dnd	145.7K	$0.38	$43.5K
d&d beyond	63.1K	$0.87	$110.4K
dnd races	38.0K	$1.39	$47.9K

SERP Rankings

Keyword			Ranking URL
goblin	#8	📄	www.dndbeyond.com/monsters/16907-goblin?srsltid=AfmBOoofmGAE_qrJpJIGXfOAil9P9k6vuWcE6Pj6jVFPpeE38Dy-ArJ-	134,840	$0.94
wizard	#6	📄	www.dndbeyond.com/classes/2190886-wizard?srsltid=AfmBOor_DzHvoxt8WtYNhKKytJJntzHZfC1p-vINk_JtgkdILUO5Fn9V	66,850	$0.70
druid	#7	📄	www.dndbeyond.com/classes/3-druid?srsltid=AfmBOopr2Xb-9fJAWKH1_kqPsVVxh76ZC8Imzjxq48duF5vDP0vNWZ4C	40,900	$0.58
dnd character creator	#6	📄	www.dndbeyond.com/posts/1059-how-to-create-your-first-dungeons-dragons?srsltid=AfmBOorKbsi6QD3XUpNf6IOxBY8N06iykQORlmAM79xE7hl_JH6BrJaP	30,730	$0.51
cloaker	#1	📄	www.dndbeyond.com/monsters/16826-cloaker?srsltid=AfmBOoowkVy5oqDFAy0QRuoRKBMy0mywZsEO6qSFZjVpseQ6eWBIfzX7	13,420	$0.90

Growth Readout

Direct traffic at 49% — strong brand recognition

Global rank top 2.9K — established player in the space

5 tracked competitors in this category — competitive landscape is well-defined

How does dndbeyond.com actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.