roll20.net

DR 77by AhrefsMedium Opportunity · 60/100

About

Easily create characters, organize games, purchase content, find players, and customize your story for your group - all in your browser.

Categorygames/roleplaying_games

Top 5,909

Global Rank

United States 47%

Top Market

+3%

Monthly Trend

27% Bounce

Engagement Signal

Monthly Visits

9,766,301

↑3.5% vs last month

Bounce Rate

27.4%

Pages / Visit

4.3

Avg. Session

5m 45s

Domain Age

14.3 years

Traffic

#5,909Global Rank

#2,404Country Rank (840)

#2Category Rank · Roleplaying_Games

Traffic Trend

↑3.5%

Traffic Sources

Organic Search

39.8%

Direct

47.6%

Social

8.5%

Referral

3.3%

Paid

0.1%

0.6%

Strong brand recognition: 47.6% from direct traffic

Geographic Distribution

DomainShare

🇺🇸United StatesUS

46.9%

🇬🇧United KingdomGB

7.0%

🇨🇦CanadaCA

5.5%

🇩🇪GermanyDE

5.2%

🇧🇷BrazilBR

3.7%

Top 3 countries account for 59.5% of traffic

SEO & Keywords

Top Keywords

Keyword
roll20	313.9K	$1.03	$473.0K
roll 20	67.2K	$0.82	$88.5K
fireball 5e	13.9K	$0.32	$16.5K
롤20	13.3K	$0.00	$24.1K
medium armor 5e	4.7K	$0.28	$18.3K

SERP Rankings

Keyword			Ranking URL
shield	#5	📄	roll20.net/compendium/dnd5e/Shield	87,470	$1.47
token maker	#7	📄	app.roll20.net/forum/post/8372112/best-free-token-maker	40,910	$1.52
dnd character creator	#3	📄	pages.roll20.net/free-dnd-character-builder	30,730	$0.51
character creator	#10	📄	pages.roll20.net/free-dnd-character-builder	29,830	$1.27
dnd token maker	#5	📄	app.roll20.net/forum/permalink/11232638/	18,250	$0.19

Growth Readout

Direct traffic at 48% — strong brand recognition

Bounce rate only 27%, avg session 345s — exceptionally high engagement

Global rank top 5.9K — established player in the space

5 tracked competitors in this category — competitive landscape is well-defined

How does roll20.net actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.

Competitive Landscape

dndbeyond.com

🔗 5 keyword overlap

D&D Beyond Basic Rules Everything you need to get started playing D&D on D&D Beyond! Players Playing the Game Rhythm of Pl...

14.8M/mo+10%Feb 2017

Shares 5 keywords including "dnd character creator"

roll20.net vs dndbeyond.com →Visit Website ↗

merriam-webster.com

🔗 4 keyword overlap

Find definitions for over 300,000 words from the most authoritative English dictionary. Continuously updated with new words and meanings.

63.1M/mo+7%Feb 1999

Shares 4 keywords including "shield"

roll20.net vs merriam-webster.com →Visit Website ↗

heroforge.com

🔗 4 keyword overlap

hero forge® is an online character design application that lets users create and buy customized tabletop miniatures and statuettes.

2.4M/mo+11%Aug 2000

Shares 4 keywords including "dnd character creator"

roll20.net vs heroforge.com →Visit Website ↗

hulu.com

🔗 3 keyword overlap

Stream full seasons of exclusive series, current-season episodes, hit movies, Hulu Originals, kids shows, and more. Watch on your TV, laptop, phone, or tablet.

143.1M/mo+4%Feb 1997

Shares 3 keywords including "shield"

roll20.net vs hulu.com →Visit Website ↗

shield.com

🔗 3 keyword overlap

SHIELD is a device-first fraud intelligence and detection platform that stops account takeovers, collusion fraud, bot attacks, fake accounts, and abuse across web and mobile apps.

32.3K/mo-9%Jul 1995

Shares 3 keywords including "shield"

roll20.net vs shield.com →Visit Website ↗

View full competitive analysis of roll20.net →

Report based on data from May 2026

See a sample report