domaintools.com
DR 90by AhrefsMedium Opportunity · 50/100

About

DomainTools provides DNS-based threat intelligence covering 97% of internet infrastructure. Detect, investigate & block malicious domains. Request a demo.

Categorycomputers_electronics_and_technology/web_hosting_and_domain_names
Top 58,647
Global Rank
United States 20%
Top Market
+1%
Monthly Trend
33% Bounce
Engagement Signal

Monthly Visits

899,225

0.8% vs last month

Bounce Rate

32.7%

Pages / Visit

3.0

Avg. Session

1m 44s

Domain Age

27.8 years

Traffic

#58,647Global Rank
#54,937Country Rank (840)
#139Category Rank · Web_Hosting_and_Domain_Names
Traffic Trend
0.8%
Traffic Sources
Organic Search
26.2%
Direct
66.5%
Social
1.9%
Referral
4.5%
Paid
0.1%
Email
0.7%

Strong brand recognition: 66.5% from direct traffic

Geographic Distribution
DomainShareBar
🇺🇸United StatesUS
20.1%
🇮🇳IndiaIN
7.5%
🇮🇹ItalyIT
3.9%
🇩🇪GermanyDE
3.6%
🇬🇧United KingdomGB
2.9%
Top 3 countries account for 31.5% of traffic

SEO & Keywords

Top Keywords
Keyword
whois1.3M$1.55$17.7K
whois domain205.2K$1.28$12.7K
whois lookup161.8K$3.10$10.3K
domaintools13.5K$3.84$14.5K
whois domaintools8.5K$1.72$8.9K
SERP Rankings
KeywordRanking URL
domain whois#7🏠whois.domaintools.com/36,140$3.64

Growth Readout

Direct traffic at 66% — strong brand recognition

5 tracked competitors in this category — competitive landscape is well-defined

How does domaintools.com actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.

Competitive Landscape

whois.com

whois.com

🔗 4 keyword overlap

Whois Domain Name & IP lookup service to search the whois database for verified registration information

3.8M/mo+0%Apr 1995

Shares 4 keywords including "whois"

nic.ai

nic.ai

🔗 4 keyword overlap

Shape the future with .ai, the world’s leading domain for innovators and entrepreneurs building cutting-edge artificial intelligence solutions. Learn more at the .ai Official Registry Operator Website.

34.4K/mo+19%Dec 2017

Shares 4 keywords including "whois"

who.is

who.is

🔗 3 keyword overlap

find information on any domain name or website. large database of whois information, dns, domain names, name servers, ips, and tools for searching and monitoring domain names.

1.8M/mo+11%Jun 2002

Shares 3 keywords including "whois"

dnsimple.com

dnsimple.com

🔗 3 keyword overlap

Managed DNS and domain management for .BANK domains with security, compliance alignment, automation, and high reliability.

93.5K/mo-3%Apr 2010

Shares 3 keywords including "who is"

icann.org

icann.org

🔗 2 keyword overlap

icann’s mission is to help ensure a stable, secure, and unified global internet.

1.5M/mo+2%Sep 1998

Shares 2 keywords including "whois"

Report based on data from May 2026

See a sample report