icann.org

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DR 92by AhrefsMedium Opportunity · 60/100

About

icann’s mission is to help ensure a stable, secure, and unified global internet.

Categorycomputers_electronics_and_technology/programming_and_developer_software

Top 36,049

Global Rank

United States 35%

Top Market

+2%

Monthly Trend

29% Bounce

Engagement Signal

Monthly Visits

1,453,164

↑1.8% vs last month

Bounce Rate

28.7%

Pages / Visit

3.2

Avg. Session

1m 20s

Domain Age

27.8 years

Traffic

#36,049Global Rank

#21,420Country Rank (840)

#450Category Rank · Programming_and_Developer_Software

Traffic Trend

↑1.8%

Traffic Sources

Organic Search

50.7%

Direct

39.3%

Social

2.8%

Referral

6.3%

Paid

0.1%

0.8%

Geographic Distribution

DomainShare

🇺🇸United StatesUS

34.7%

🇮🇳IndiaIN

5.7%

🇧🇷BrazilBR

3.4%

🇩🇪GermanyDE

3.3%

🇬🇧United KingdomGB

3.1%

Top 3 countries account for 43.8% of traffic

SEO & Keywords

Top Keywords

Keyword
whois	1.3M	$1.55	$105.9K
whois lookup	161.8K	$3.10	$26.9K
domain lookup	62.3K	$3.84	$13.4K
icann	46.4K	$2.19	$44.3K
icann lookup	35.0K	$2.99	$42.8K

SERP Rankings

Keyword			Ranking URL
domain checker	#2	🏠	lookup.icann.org/	174,690	$1.69
domain whois	#2	🏠	lookup.icann.org/	36,140	$3.64

Business & Domain

Domain Information

RegistrarCSC Corporate Domains, Inc.

Registered1998-09-13

Expires2028-12-07

Name Serversns.icann.org, a.icann-servers.net

Growth Readout

Global rank top 36.0K — established player in the space

5 tracked competitors in this category — competitive landscape is well-defined

How does icann.org actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.

Competitive Landscape

whois.com

🔗 2 keyword overlap

Whois Domain Name & IP lookup service to search the whois database for verified registration information

3.8M/mo+0%Apr 1995

Shares 2 keywords including "whois"

icann.org vs whois.com →Visit Website ↗

domaintools.com

🔗 2 keyword overlap

DomainTools provides DNS-based threat intelligence covering 97% of internet infrastructure. Detect, investigate & block malicious domains. Request a demo.

899.2K/mo+1%Aug 1998

Shares 2 keywords including "whois"

icann.org vs domaintools.com →Visit Website ↗

dnsimple.com

🔗 2 keyword overlap

Managed DNS and domain management for .BANK domains with security, compliance alignment, automation, and high reliability.

93.5K/mo-3%Apr 2010

Shares 2 keywords including "whois lookup"

icann.org vs dnsimple.com →Visit Website ↗

nic.ai

🔗 2 keyword overlap

Shape the future with .ai, the world’s leading domain for innovators and entrepreneurs building cutting-edge artificial intelligence solutions. Learn more at the .ai Official Registry Operator Website.

34.4K/mo+19%Dec 2017

Shares 2 keywords including "whois"

icann.org vs nic.ai →Visit Website ↗

get.gov

🔗 2 keyword overlap

Frequently asked questions about .gov domains

28.1K/mo-15%Jan 2023

Shares 2 keywords including "whois"

icann.org vs get.gov →Visit Website ↗

View full competitive analysis of icann.org →

Report based on data from May 2026

See a sample report