drugs.com
Medium Opportunity · 60/100
28y1998-12-17Domain Age
18.9M+11%Monthly Visits
Search 69%United States 69%Primary Channel
5Competitors

Product Identity

About

Search 24,000+ prescription, OTC, and natural medications. Peer-reviewed, clinically sourced drug information for safer, smarter health decisions.

Categoryhealth/pharmacy

Product Identity · Insight

Operating for 28 years with no public revenue or community data — likely a traditional business or niche market product.

Growth Profile

Monthly Visits

18,855,186

10.7% vs last month

Bounce Rate

58.5%

Pages / Visit

2.4

Avg. Session

1m 56s

Domain Age

27.7 years

#3,417Global Rank
#994Country Rank (840)
#3Category Rank · Pharmacy
Traffic Trend
10.7%

Growth Profile · Insight

Traffic is growing (+11%) but bounce rate is elevated (59%) — new visitors may be arriving from low-intent channels or encountering landing page mismatch.

Acquisition Engine

Traffic Sources
Organic Search
68.3%
Direct
26.2%
Social
1.0%
Referral
2.9%
Paid
0.0%
Email
0.9%
Gen AI
0.6%
Geographic Distribution
DomainShareBar
🇺🇸United StatesUS
69.3%
🇨🇦CanadaCA
4.8%
🇬🇧United KingdomGB
2.6%
🇮🇳IndiaIN
2.2%
🇨🇴ColombiaCO
2.1%
Top 3 countries account for 76.7% of traffic — high geographic concentration
Top Keywords
Keyword
ozempic624.8K$4.12$26.5K
amoxicillin147.0K$3.87$17.3K
pill identifier64.4K$1.40$731.4K
drug interaction checker30.1K$0.45$25.7K
pill finder2.0K$2.79$14.1K

Acquisition Engine · Insight

Heavily search-dependent (69%) and geographically concentrated in United States (69%) — dual concentration risk from algorithm changes and regional market shifts.

How does drugs.com actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.

Competitive Landscape

healthline.com favicon
healthline.com

healthline.com

🔗 2 keyword overlap

Evidence-based, expert articles about healthy eating in real life: cooking & meal prep, diets, weight management, supplements, condition-based eating, and more.

48.3M/mo+2%Aug 2004

Shares 2 keywords including "ozempic"

webmd.com favicon
webmd.com

webmd.com

🔗 2 keyword overlap

Pain is usually temporary, but in chronic pain syndrome (CPS), it's long-term, and life-altering. Learn what causes CPS and how to relieve it.

30.5M/mo+3%Apr 1998

Shares 2 keywords including "pill identifier"

lilly.com favicon
lilly.com

lilly.com

🔗 2 keyword overlap

Lilly is a medicine company that puts health above all. Learn about our medicines, view condition support, find care, and much more.

5.2M/mo-7%May 1991

Shares 2 keywords including "mounjaro"

TrimRx favicon
TrimRx

trimrx.com

🔗 2 keyword overlap

TrimRx is an online telehealth company that specializes in personalized weight loss programs using GLP-1 medications like Semaglutide and Tirzepatide. Connecting users with licensed medical providers, FDA-registered pharmacies, and a focus on safety, effectiveness, and ongoing support, TrimRx has helped thousands of clients across the U.S. achieve their weight loss goals.

3.6M/mo-16%Jul 2019$249.2K MRR

Shares 2 keywords including "ozempic"

carehospitals.com favicon
carehospitals.com

carehospitals.com

🔗 2 keyword overlap

Find the complete details of various medications. Get to know the uses, dosage, side effects, storage conditions, precautions, reaction with other drugs and more.

2.3M/mo+4%Nov 2000

Shares 2 keywords including "ozempic"

Competitive Landscape · Insight

Facing significant traffic gap vs healthline.com (2.6x), but keyword overlap is only 2 — likely serving different market segments despite surface-level competition.

Report based on data from July 2026

See a sample report