lilly.com

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Medium Opportunity · 60/100

35y1991-05-09Domain Age

5.2M-7%Monthly Visits

Search 50%United States 72%Primary Channel

4Competitors

Product Identity

About

Lilly is a medicine company that puts health above all. Learn about our medicines, view condition support, find care, and much more.

Categoryhealth/health

Product Identity · Insight

Operating for 35 years with no public revenue or community data — likely a traditional business or niche market product.

Growth Profile

Monthly Visits

5,243,046

↓7.0% vs last month

Bounce Rate

54.7%

Pages / Visit

2.8

Avg. Session

2m 14s

Domain Age

35.3 years

#11,602Global Rank

#3,265Country Rank (840)

#70Category Rank · Health

Traffic Trend

↓7.0%

Growth Profile · Insight

Monthly visits of 5.2M with 2m14s average session. A high bounce rate (55%) suggests potential landing page or targeting issues.

Acquisition Engine

Traffic Sources

Organic Search

49.5%

Direct

30.0%

Social

9.3%

Referral

7.4%

Paid

0.0%

2.7%

Gen AI

1.0%

Geographic Distribution

DomainShare

🇺🇸United StatesUS

72.0%

🇯🇵JapanJP

5.1%

🇨🇦CanadaCA

2.4%

🇮🇳IndiaIN

2.0%

🇲🇽MexicoMX

1.9%

Top 3 countries account for 79.5% of traffic — high geographic concentration

Top Keywords

Keyword
mounjaro	545.6K	$4.10	$67.2K
retatrutide	387.4K	$3.76	$44.1K
eli lilly	158.5K	$4.86	$75.4K
zepbound	146.8K	$16.06	$74.2K
lilly	69.0K	$4.01	$36.4K

SERP Rankings

Keyword			Ranking URL
morphic	#5	📄	www.lilly.com/about/subsidiaries/morphic	13,940	$1.25

Acquisition Engine · Insight

Search is the primary acquisition channel (50%), ranking for 5 keywords with traffic concentrated in United States (72%). Heavy reliance on one channel creates vulnerability.

How does lilly.com actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.

Competitive Landscape

drugs.com

🔗 2 keyword overlap

Search 24,000+ prescription, OTC, and natural medications. Peer-reviewed, clinically sourced drug information for safer, smarter health decisions.

18.9M/mo+11%Dec 1998

Shares 2 keywords including "mounjaro"

lilly.com vs drugs.com →Visit Website ↗

nejm.org

🔗 2 keyword overlap

4.0M/mo-1%Oct 1994

Shares 2 keywords including "mounjaro"

lilly.com vs nejm.org →Visit Website ↗

fiercebiotech.com

🔗 2 keyword overlap

829.2K/mo+14%Mar 2000

Shares 2 keywords including "eli lilly"

lilly.com vs fiercebiotech.com →Visit Website ↗

gcs-web.com

🔗 2 keyword overlap

notified is the world’s only communications cloud for events, public relations & investor relations to drive meaningful insights and outcomes. learn more.

600.1K/mo+0%Jul 2016

Shares 2 keywords including "mounjaro"

lilly.com vs gcs-web.com →Visit Website ↗

View full competitive analysis of lilly.com →

Competitive Landscape · Insight

Facing significant traffic gap vs drugs.com (3.6x), but keyword overlap is only 2 — likely serving different market segments despite surface-level competition.

lilly.com

Product Identity

Growth Profile

Acquisition Engine

Competitive Landscape

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