ebay.com

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DR 93by AhrefsMedium Opportunity · 60/100

31y1995-08-03Domain Age

635.6M+4%Monthly Visits

Direct 45%United States 81%Primary Channel

5Competitors

Product Identity

About

Buy & sell electronics, cars, clothes, collectibles & more on eBay, the world's online marketplace. Top brands, low prices & free shipping on many items.

Categorye-commerce_and_shopping/marketplace

Product Identity · Insight

Operating for 31 years with no public revenue or community data — likely a traditional business or niche market product.

Growth Profile

Monthly Visits

635,618,144

↑3.7% vs last month

Bounce Rate

38.0%

Pages / Visit

6.7

Avg. Session

6m 2s

Domain Age

30.8 years

#44Global Rank

#14Country Rank (840)

#2Category Rank · Marketplace

Traffic Trend

↑3.7%

Growth Profile · Insight

Traffic is stable with high browsing depth (6.7 pages/visit) — a loyal user base, but growth may require new acquisition channels to break the plateau.

Acquisition Engine

Traffic Sources

Organic Search

38.0%

Direct

44.9%

Social

4.5%

Referral

2.5%

Paid

6.1%

4.0%

Geographic Distribution

DomainShare

🇺🇸United StatesUS

81.5%

🇲🇽MexicoMX

1.3%

🇨🇦CanadaCA

1.1%

Top 3 countries account for 83.9% of traffic — high geographic concentration

Top Keywords

Keyword
ebay	18.6M	$0.94	$25573.3K
ebay login	259.1K	$0.83	$342.4K
ebay motors	125.3K	$0.73	$216.8K
ebay.com	102.0K	$0.54	$219.4K
ebay usa	76.9K	$0.36	$135.0K

SERP Rankings

Keyword			Ranking URL
obs studio	#7	📄	www.ebay.com/itm/276407749792	1,130,520	$0.72
clawbot	#9	📄	www.ebay.com/itm/187702773889	1,001,320	—
pokemon lego	#8	📄	www.ebay.com/b/Pokemon-Building-Toy-Complete-Sets-Packs-for-LEGO/258040/bn_119127637	139,240	$0.57
primal queen	#7	📄	www.ebay.com/itm/157618266890	94,220	$1.16
new balance 550	#7	📄	www.ebay.com/b/New-Balance-550-Sneakers-for-Women/95672/bn_7112479376	84,050	$0.34

Acquisition Engine · Insight

Brand-driven growth (45% direct traffic) alongside 5 ranking keywords — dual acquisition engines reduce channel dependency.

How does ebay.com actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.

Competitive Landscape

walmart.com

🔗 8 keyword overlap

Shop Walmart.com today for Every Day Low Prices. Join Walmart+ for unlimited free delivery from your store & free shipping with no order minimum. Start your free 30-day trial now!

514.8M/mo+7%Feb 1995

Shares 8 keywords including "pickaxe"

ebay.com vs walmart.com →Visit Website ↗

etsy.com

🔗 6 keyword overlap

Find the perfect handmade gift, vintage & on-trend clothes, unique jewelry, and more… lots more.

434.8M/mo+5%Feb 2004

Shares 6 keywords including "vuala"

ebay.com vs etsy.com →Visit Website ↗

newbalance.com

🔗 4 keyword overlap

Shop sneakers, shoes, and a wide range of fitness clothing at New Balance and discover the perfect blend of timeless style, quality, and performance.

13.9M/mo+5%Aug 1995

Shares 4 keywords including "new balance 550"

ebay.com vs newbalance.com →Visit Website ↗

merriam-webster.com

🔗 3 keyword overlap

Find definitions for over 300,000 words from the most authoritative English dictionary. Continuously updated with new words and meanings.

63.1M/mo+7%Feb 1999

Shares 3 keywords including "pp *"

ebay.com vs merriam-webster.com →Visit Website ↗

target.com

🔗 2 keyword overlap

Save 5% every day at Target with the Target Circle™️ Card. Discover all the Target Circle™️ Card benefits and apply online today to save on your Target purchases.

230.1M/mo+12%Jan 1997

Shares 2 keywords including "primal queen"

ebay.com vs target.com →Visit Website ↗

View full competitive analysis of ebay.com →

Competitive Landscape · Insight

Competes with 5 products. Closest competitor walmart.com shares 8 keywords at 514.8M/mo — competition intensity is low.

Report based on data from May 2026

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