ef.edu

Visit Website

Medium Opportunity · 57/100

—Domain Age

250.7K-3%Monthly Visits

Search 64%United States 52%Primary Channel

1Competitors

Product Identity

About

EF, world leader in international education since 1965. Offering educational tours, immersion language learning, cultural exchange and academic programs around the world. Whether you study abroad, learn a language at one of our language schools, host an exchange student or travel with your teacher or professor to exciting new destinations, our programs will expand your horizons, teach you new skills and show you the world.

Categoryscience_and_education/education

Growth Profile

Monthly Visits

250,741

↓3.2% vs last month

Bounce Rate

47.7%

Pages / Visit

2.1

Avg. Session

57s

#192,114Global Rank

#77,855Country Rank (840)

#1,381Category Rank · Education

Traffic Trend

↓3.2%

Growth Profile · Insight

Monthly visits of 250.7K with 0m57s average session. A moderate bounce rate (48%) suggests typical visitor engagement.

Acquisition Engine

Traffic Sources

Organic Search

62.3%

Direct

17.4%

Social

2.6%

Referral

13.4%

Paid

0.0%

2.1%

Gen AI

2.2%

Geographic Distribution

DomainShare

🇺🇸United StatesUS

52.4%

🇮🇳IndiaIN

3.2%

🇻🇳VietnamVN

2.2%

🇧🇷BrazilBR

1.9%

🇬🇧United KingdomGB

1.8%

Top 3 countries account for 57.8% of traffic

Top Keywords

Keyword
ef	89.5K	$0.94	$2.5K
idioms	43.8K	$0.40	$1.7K
trivia questions	30.6K	$0.22	$2.4K
education first	9.3K	$1.22	$1.2K
ef education	6.7K	$1.85	$700

SERP Rankings

Keyword			Ranking URL
tongue twisters	#8	📄	www.ef.edu/english-resources/tongue-twisters-english/	67,160	$0.17
toefl test	#9	📄	www.ef.edu/english-tests/toefl/	24,070	$0.49
toeic test	#5	📄	www.ef.edu/english-tests/toeic/	23,990	$0.49
trivia questions	#6	📄	www.ef.edu/blog/language/40-questions-to-make-you-a-virtual-pub-quiz-master/	21,480	$0.22
unless	#2	📄	www.ef.edu/english-resources/english-grammar/how-use-unless/	13,890	$0.19

Acquisition Engine · Insight

Search is the primary acquisition channel (64%), ranking for 5 keywords with traffic concentrated in United States (52%). Heavy reliance on one channel creates vulnerability.

How does ef.edu actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.

Competitive Landscape

rd.com

🔗 2 keyword overlap

When the COVID-19 pandemic shut Houston down, Angeline Latchley and her fiancé found themselves unemployed and bored, like so many of us. Not ones for idle hands, they started cooking for their friends and family.

5.0M/mo+9%Aug 1995

Shares 2 keywords including "easter traditions"

ef.edu vs rd.com →Visit Website ↗

Competitive Landscape · Insight

Facing significant traffic gap vs rd.com (20.0x), but keyword overlap is only 2 — likely serving different market segments despite surface-level competition.

ef.edu

Product Identity

Growth Profile

Acquisition Engine

Competitive Landscape

Tools at a similar scale