fda.gov

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Medium Opportunity · 60/100

26y2000-07-26Domain Age

8.5M+25%Monthly Visits

Search 52%United States 69%Primary Channel

2Competitors

Product Identity

About

The FDA is responsible for protecting and promoting the public health

Categoryhealth/pharmacy

Product Identity · Insight

Operating for 26 years with no public revenue or community data — likely a traditional business or niche market product.

Growth Profile

Monthly Visits

8,451,259

↑24.9% vs last month

Bounce Rate

59.1%

Pages / Visit

2.5

Avg. Session

2m 15s

Domain Age

26.1 years

#7,854Global Rank

#2,252Country Rank (840)

#4Category Rank · Pharmacy

Traffic Trend

↑24.9%

Growth Profile · Insight

Traffic is growing (+25%) but bounce rate is elevated (59%) — new visitors may be arriving from low-intent channels or encountering landing page mismatch.

Acquisition Engine

Traffic Sources

Organic Search

50.3%

Direct

34.7%

Social

2.6%

Referral

7.6%

Paid

0.0%

2.1%

Gen AI

2.8%

Geographic Distribution

DomainShare

🇺🇸United StatesUS

68.8%

🇮🇳IndiaIN

4.0%

🇨🇳ChinaCN

2.9%

🇰🇷South KoreaKR

2.7%

🇯🇵JapanJP

2.2%

Top 3 countries account for 75.6% of traffic — high geographic concentration

Top Keywords

Keyword
cyclospora	1.0M	$0.88	$51.6K
ozempic	624.8K	$4.12	$16.3K
fda	230.3K	$1.30	$68.5K
egg recall	47.1K	$0.64	$52.9K
pcos symptoms	41.4K	$0.00	$37.9K

SERP Rankings

Keyword			Ranking URL
semaglutide	#2	📄	www.fda.gov/drugs/postmarket-drug-safety-information-patients-and-providers/fdas-concerns-unapproved-glp-1-drugs-used-weight-loss	127,950	$10.95
recall	#7	📄	www.fda.gov/drugs/drug-safety-and-availability/drug-recalls	64,160	$0.61
udi	#6	📄	www.fda.gov/medical-devices/unique-device-identification-system-udi-system/udi-basics	46,250	$0.96
udi	#1	📄	www.fda.gov/medical-devices/device-advice-comprehensive-regulatory-assistance/unique-device-identification-system-udi-system	46,250	$0.96
rexulti	#6	📄	www.accessdata.fda.gov/drugsatfda_docs/label/2021/205422s007lbl.pdf	24,150	$2.21

Acquisition Engine · Insight

Heavily search-dependent (52%) and geographically concentrated in United States (69%) — dual concentration risk from algorithm changes and regional market shifts.

How does fda.gov actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.

Competitive Landscape

nejm.org

🔗 2 keyword overlap

4.0M/mo-1%Oct 1994

Shares 2 keywords including "tirzepatide"

fda.gov vs nejm.org →Visit Website ↗

TrimRx

trimrx.com

🔗 2 keyword overlap

TrimRx is an online telehealth company that specializes in personalized weight loss programs using GLP-1 medications like Semaglutide and Tirzepatide. Connecting users with licensed medical providers, FDA-registered pharmacies, and a focus on safety, effectiveness, and ongoing support, TrimRx has helped thousands of clients across the U.S. achieve their weight loss goals.

3.6M/mo-16%Jul 2019$249.2K MRR

Shares 2 keywords including "ozempic"

fda.gov vs TrimRx →Visit Website ↗

View full competitive analysis of fda.gov →

Competitive Landscape · Insight

Competes with 2 products. Closest competitor nejm.org shares 2 keywords at 4.0M/mo — competition intensity is low.

fda.gov

Product Identity

Growth Profile

Acquisition Engine

Competitive Landscape

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