nejm.org
Medium Opportunity · 60/100
32y1994-10-07Domain Age
4.0M-1%Monthly Visits
Direct 40%United States 51%Primary Channel
2Competitors

Product Identity

Categoryhealth/health
Domain Information
RegistrarAmazon Registrar, Inc.
Registered1994-10-07
Expires2026-10-06
Name Serversns-1284.awsdns-32.org, ns-1559.awsdns-02.co.uk

Product Identity · Insight

Operating for 32 years with no public revenue or community data — likely a traditional business or niche market product.

Growth Profile

Monthly Visits

3,965,295

0.9% vs last month

Bounce Rate

41.0%

Pages / Visit

3.3

Avg. Session

2m 27s

Domain Age

31.8 years

#14,547Global Rank
#6,071Country Rank (840)
#145Category Rank · Health
Traffic Trend
0.9%

Growth Profile · Insight

Monthly visits of 4.0M with 2m27s average session. A moderate bounce rate (41%) suggests typical visitor engagement.

Acquisition Engine

Traffic Sources
Organic Search
39.0%
Direct
39.4%
Social
4.2%
Referral
10.3%
Paid
0.0%
Email
4.7%
Gen AI
2.3%
Geographic Distribution
DomainShareBar
🇺🇸United StatesUS
50.7%
🇯🇵JapanJP
4.5%
🇨🇦CanadaCA
3.4%
🇦🇺AustraliaAU
3.0%
🇬🇧United KingdomGB
2.3%
Top 3 countries account for 58.6% of traffic
Top Keywords
Keyword
retatrutide387.4K$3.76$23.7K
tirzepatide258.2K$10.68$5.8K
nejm21.8K$2.31$29.8K
new england journal of medicine11.4K$2.64$14.1K
nejm ai3.3K$4.39$3.6K
SERP Rankings
KeywordRanking URL
medical ai#8📄www.nejm.org/ai-in-medicine12,400$2.99
therabot#3📄ai.nejm.org/doi/full/10.1056/AIoa24008021,040$2.98

Acquisition Engine · Insight

Search is the primary acquisition channel (40%), ranking for 5 keywords with traffic concentrated in United States (51%). A diversified channel mix reduces single-point risk.

How does nejm.org actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.

Competitive Landscape

fda.gov favicon
fda.gov

fda.gov

🔗 2 keyword overlap

The FDA is responsible for protecting and promoting the public health

8.5M/mo+25%Jul 2000

Shares 2 keywords including "tirzepatide"

lilly.com favicon
lilly.com

lilly.com

🔗 2 keyword overlap

Lilly is a medicine company that puts health above all. Learn about our medicines, view condition support, find care, and much more.

5.2M/mo-7%May 1991

Shares 2 keywords including "mounjaro"

Competitive Landscape · Insight

Facing significant traffic gap vs fda.gov (2.1x), but keyword overlap is only 2 — likely serving different market segments despite surface-level competition.

Report based on data from July 2026

See a sample report