finishline.com

DR 71by AhrefsMedium Opportunity · 60/100

About

Shop Finish Line for basketball sneakers, running shoes, casual shoes & athletic gear from top brands like Nike, Jordan, adidas, Under Armour & more.

Categorylifestyle/fashion_and_apparel

Top 5,117

Global Rank

United States 89%

Top Market

+4%

Monthly Trend

39% Bounce

Engagement Signal

Monthly Visits

8,152,567

↑4.3% vs last month

Bounce Rate

39.1%

Pages / Visit

6.2

Avg. Session

2m 58s

Domain Age

27.4 years

Traffic

#5,117Global Rank

#1,008Country Rank (840)

#60Category Rank · Fashion_and_Apparel

Traffic Trend

↑4.3%

Traffic Sources

Organic Search

38.4%

Direct

24.9%

Social

3.9%

Referral

4.8%

Paid

23.6%

4.5%

Active ad spend: 23.6% from paid traffic

Geographic Distribution

DomainShare

🇺🇸United StatesUS

89.0%

🇺🇦UkraineUA

1.5%

Top 3 countries account for 90.9% of traffic — high geographic concentration

SEO & Keywords

Top Keywords

Keyword
new balance 530	229.6K	$0.36	$3.0K
nike vomero plus	149.6K	$0.48	$5.1K
snipes	127.9K	$0.25	$4.3K
finish line	50.5K	$1.13	$138.9K
finishline	21.4K	$1.15	$53.7K

SERP Rankings

Keyword			Ranking URL
new balance 1000	#3	📄	www.finishline.com/pdp/mens-new-balance-1000-casual-shoes/prod2871169/M1000S/457?srsltid=AfmBOooxIGKNdPY1i9ndNq9WJ0C80cQ2VBq0hjPx9GUKPPIQFxJd9yEq	19,470	$0.62

Growth Readout

Paid traffic at 24% — actively spending on ads

Global rank top 5.1K — established player in the space

Traffic concentrated in United States (89%) — high geographic dependency

5 tracked competitors in this category — competitive landscape is well-defined

How does finishline.com actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.