nike.com

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DR 90by AhrefsMedium Opportunity · 60/100

31y1995-03-03Domain Age

117.0M+7%Monthly Visits

Search 46%United States 38%Primary Channel

2Competitors

Product Identity

About

Nike delivers innovative products, experiences and services to inspire athletes.

Categorylifestyle/fashion_and_apparel

Product Identity · Insight

Operating for 31 years with no public revenue or community data — likely a traditional business or niche market product.

Growth Profile

Monthly Visits

117,007,744

↑6.9% vs last month

Bounce Rate

42.7%

Pages / Visit

4.6

Avg. Session

2m 34s

Domain Age

31.3 years

#293Global Rank

#159Country Rank (840)

#6Category Rank · Fashion_and_Apparel

Traffic Trend

↑6.9%

Growth Profile · Insight

Monthly visits of 117.0M with 2m34s average session. A moderate bounce rate (43%) suggests typical visitor engagement.

Acquisition Engine

Traffic Sources

Organic Search

45.5%

Direct

28.2%

Social

5.2%

Referral

3.5%

Paid

16.0%

1.7%

Geographic Distribution

DomainShare

🇺🇸United StatesUS

38.3%

🇬🇧United KingdomGB

5.3%

🇰🇷South KoreaKR

4.4%

🇲🇽MexicoMX

4.4%

🇯🇵JapanJP

4.3%

Top 3 countries account for 48.0% of traffic

Top Keywords

Keyword
nike	3.4M	$0.39	$5745.4K
nike vomero plus	149.6K	$0.48	$156.8K
나이키	128.5K	$0.51	$340.2K
nike mind 001	91.3K	$0.50	$160.3K
nike usa	60.3K	$0.50	$163.4K

SERP Rankings

Keyword			Ranking URL
stamina	#4	📄	www.nike.com/a/what-is-stamina	31,930	$1.24
spikes	#1	📄	www.nike.com/w/track-field-shoes-7nem3zy7ok	20,070	$0.37
weight lifting	#10	📄	www.nike.com/a/how-to-start-lifting-weights	9,920	$1.13
nike affiliate program	#1	📄	www.nike.com/help/a/nike-affiliate-program	4,370	$2.14
덤벨 로우	#7	📄	www.nike.com/kr/a/three-dumbbell-row-variations-to-challenge-your-upper-body-strength	1,910	—

Acquisition Engine · Insight

Search is the primary acquisition channel (46%), ranking for 5 keywords with traffic concentrated in United States (38%). Heavy reliance on one channel creates vulnerability.

How does nike.com actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.