food.com
food.comProduct Identity
About
Eat seasonally with winter recipes from Food.com. Make the most of cold-weather ingredients ranging from kale, cauliflower and squash to pears and grapefruit.
Product Identity · Insight
Operating for 27 years with no public revenue or community data — likely a traditional business or niche market product.
Growth Profile
Growth Profile · Insight
Monthly visits of 7.3M with 2m05s average session. A high bounce rate (71%) suggests potential landing page or targeting issues.
Acquisition Engine
Acquisition Engine · Insight
Heavily search-dependent (64%) and geographically concentrated in United States (79%) — dual concentration risk from algorithm changes and regional market shifts.
How does food.com actually grow?
This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.
Competitive Landscape
thekitchn.com
thekitchn.com
Inspiring cooks and nourishing homes through daily recipes, tips, kitchen design, and shopping guides.
Shares 2 keywords including "tiramisu recipe"
Competitive Landscape · Insight
Facing significant traffic gap vs thekitchn.com (2.8x), but keyword overlap is only 2 — likely serving different market segments despite surface-level competition.
Report based on data from May 2026