thekitchn.com
DR 86by AhrefsMedium Opportunity · 60/100
19y2007-10-12Domain Age
20.7M+0%Monthly Visits
Search 56%United States 78%Primary Channel
5Competitors

Product Identity

About

Inspiring cooks and nourishing homes through daily recipes, tips, kitchen design, and shopping guides.

Categoryfood_and_drink/cooking_and_recipes

Product Identity · Insight

Operating for 19 years with no public revenue or community data — likely a traditional business or niche market product.

Growth Profile

Monthly Visits

20,744,585

0.2% vs last month

Bounce Rate

56.5%

Pages / Visit

2.1

Avg. Session

1m 52s

Domain Age

18.7 years

#3,157Global Rank
#806Country Rank (840)
#6Category Rank · Cooking_and_Recipes
Traffic Trend
0.2%

Growth Profile · Insight

Monthly visits of 20.7M with 1m52s average session. A high bounce rate (56%) suggests potential landing page or targeting issues.

Acquisition Engine

Traffic Sources
Organic Search
56.1%
Direct
28.2%
Social
4.4%
Referral
8.0%
Paid
0.1%
Email
3.1%
Geographic Distribution
DomainShareBar
🇺🇸United StatesUS
77.7%
🇨🇦CanadaCA
7.0%
🇬🇧United KingdomGB
3.4%
🇦🇺AustraliaAU
1.9%
Top 3 countries account for 88.2% of traffic — high geographic concentration
Top Keywords
Keyword
chicken salad recipe31.5K$0.28$49.4K
fried rice recipe27.6K$0.18$62.4K
pina colada recipe16.4K$0.49$22.3K
cucumber salad recipe13.8K$0.40$22.5K
egg roll in a bowl10.8K$0.24$21.8K

Acquisition Engine · Insight

Heavily search-dependent (56%) and geographically concentrated in United States (78%) — dual concentration risk from algorithm changes and regional market shifts.

How does thekitchn.com actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.

Competitive Landscape

spendwithpennies.com favicon

spendwithpennies.com

spendwithpennies.com

🔗 2 keyword overlap

Check out these FAQs for answers to all our commonly asked questions. Including general blog questions and standard recipe questions!

9.3M/mo-5%Jun 2011

Shares 2 keywords including "meatloaf recipe"

food.com favicon

food.com

food.com

🔗 2 keyword overlap

Eat seasonally with winter recipes from Food.com. Make the most of cold-weather ingredients ranging from kale, cauliflower and squash to pears and grapefruit.

7.3M/mo-1%Dec 1998

Shares 2 keywords including "tiramisu recipe"

budgetbytes.com favicon

budgetbytes.com

budgetbytes.com

🔗 2 keyword overlap

Here are some of our most frequently asked questions... because checking here might be faster than waiting for an email response ;) 1. Do you have nutritional information for your recipes? As of January 2020,

7.3M/mo-6%Feb 2004

Shares 2 keywords including "meatloaf recipe"

gimmesomeoven.com favicon

gimmesomeoven.com

gimmesomeoven.com

🔗 2 keyword overlap

Effective as of May 25, 2018 As the owner of gimmesomeoven.com (the “Site”), Gimme Some Oven LLC (“we” or “us”) understand that…

3.7M/mo+0%Jul 2009

Shares 2 keywords including "fried rice recipe"

billyparisi.com favicon

billyparisi.com

billyparisi.com

🔗 2 keyword overlap

This privacy policy sets out how Chef Billy Parisi uses and protects any information that you give while using www.billyparisi.com Should we ask you to provide certain information by which you can be identified when

1.6M/mo+3%May 2010

Shares 2 keywords including "pot roast recipe"

Competitive Landscape · Insight

Competes with 5 products. Closest competitor spendwithpennies.com shares 2 keywords at 9.3M/mo — competition intensity is low.

Report based on data from May 2026

See a sample report